Communications Consumer Pharmaceuticals Social Media 
ISEBOX
JANUARY 5, 2016
PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Communicating with Educated Patients. Patients are also consumers.
ISEBOX
JANUARY 5, 2016
PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Communicating with Educated Patients. Patients are also consumers.
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ISEBOX
FEBRUARY 23, 2017
Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Pinterest incorporates the classic characteristics of social media, so users can share their boards, follow the boards of others, and comment on content.
Bianchi Biz Blog
JULY 22, 2024
In this next blog post in the series, Andy See Teong Leng of Perspective Strategies in Kuala Lumpur, Malaysia, describes the business and communications environment in Malaysia and offers advice to businesses navigating his home market. of Malaysians using social media to consume news content while 30% follow influencers.
PRSay
MAY 9, 2023
Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.
The Hoyt Organization
MARCH 25, 2024
With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.
PRSay
OCTOBER 11, 2019
In our conversations we realized that when we approach our definition of clients as a question rather than an assumption, we discover opportunities to demonstrate the value of public relations beyond the communications team. Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions.
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