Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Deirdre Breakenridge

APRIL 17, 2017

Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. But, of course, when we get to the top of the hill, we know we will see the next mountain range ahead of us. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. There’s a simple reason for this: everything is connected.

Agency 62

Agency Communications Crisis Communications Crisis 62

5W PR

MARCH 28, 2024

Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course. A solid financial PR strategy includes a crisis communication blueprint that lays out clear communication lines and ensures swift, honest, and steady messaging during tough times.

Company 78

Company Publicity Financial Crisis Communications 78

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 121

Communications Case Study Training Reputation 121

Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Image: Dingzeyu Li via Unsplash.

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. Organizations are only as strong as how they respond in moments of crisis. Invite diverse feedback and open communication. Spark new ideas.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Stalwart Blog

AUGUST 12, 2018

- Offering focuses on Crisis PR services, training, monitoring programs - . David Oates, APR, Founder of Stalwart Communications, announced today the launch of its PR Security Service. A Crisis PR event could cost in the hundreds of thousands of dollars in lost revenue, productivity and goodwill.

Communications 60

Communications Training Crisis Crisis Communications 60

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. Managing a Chapter crisis. I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. Not on my list? Read a guidebook (or two).

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Crimson Tide (1995) — Crisis Planning.

Tools 170

Tools Government Crisis Public Affairs 170

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

NOVEMBER 20, 2018

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program. Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis.

Crisis Management 133

Crisis Management Crisis Government Crisis Communications 133

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are some of the key components of a successful strategic communication strategy?

Automotive 245

Automotive Resources Consumer Strategy 245

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. That made me realize that I could turn something I love to do into a career, so I looked at colleges where I could earn a dual major in both communications and business. When making important decisions, you need to rely on your own expertise and wisdom.

Newspapers 120

Newspapers Financial Crisis System 120

Melissa Agnes

JULY 17, 2014

Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. The irony is that I teach another course called Leveraging Social Media for Public Relations ! Eric Chandler’s top 3 despised buzzwords.

Social Media 252

Social Media Crisis Media Viral 252

Stuart Bruce

OCTOBER 3, 2015

If you’re interested in finding out more about how you can modernise your public relations strategy and improve how you do corporate communications, crisis communications and issues management then please get in touch to talk about how I can help you with consultancy, in-house training or open courses delivered in Europe, the Middle East, Africa (..)

Social Media 60

Social Media Crisis Communications Viral Crisis 60

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius.

Education 150

Education Course Training Social Media 150

Stuart Bruce

JANUARY 7, 2016

Reporting on the research The Telegraph claims this means that, including the UK’s biggest firms, the total value of corporate reputation for all UK-listed companies topped £1.7 Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Cision

OCTOBER 13, 2016

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. How did you get your start in corporate communications? How did you handle it?

Crisis 120

Crisis Corporate Construction Communications 120

Stuart Bruce

NOVEMBER 27, 2015

PR academics – many African universities offer PR or ‘communication’ courses. The four big growth opportunities for the public relations business that I identified are: African governments and governmental organisations that need to communicate globally to challenge perceptions and encourage inward investment.

Mobile 60

Mobile Public Affairs Government Local 60

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. But two wrongs don’t make a right.

Ethics 60

Ethics Journalism Banking Media 60

PR in High Definition

DECEMBER 17, 2020

Stronger communication of social and political movements. The impactful global movement not only brought these issues to the front of everyone’s minds, but it also prompted action from a number of organisations and effective communication became key. This year, we have seen social justice efforts dialled up drastically.

Trends 71

Trends Reputation Course Media Relations 71

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. A: Listen.

Crisis 78

Crisis Financial Banking Crisis Management 78

Stuart Bruce

FEBRUARY 12, 2016

I’ll be speaking about the topical topic of issues and crisis communications, which given the current climate and number of attacks on charities is a vital topic. It’s London the week after that to run two PR training courses.

Conference 60

Conference Government Reputation Internal 60

PRSay

MAY 6, 2016

Ken Hunter is President and Chief Strategist of The PowerStation | Communications, a strategy-centered communication consultancy guiding organizations to growth by developing big idea PR programs that power it, and resolving problems that impede it. He develops communication strategies that grow relationships.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Sword and the Script

JUNE 3, 2020

If one primary role of a communicator is to be the conscious of the organization, then this is a good time to voice that consciousness. 1) The PR tech vendors comms pros recommend The 2020 JOTW Communications Survey identified the PR tech vendors most likely to be recommended. Here’s this month’s PR tech sum. Nielsen reported that 5.8

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Melissa Agnes

MARCH 18, 2014

As they tried to understand why someone with more than 200 souls on board would fly this plane hundreds of miles off course – an unthinkable crisis for any organization – their communication with the families and with the world was swift and transparent.

Airlines 256

Airlines Crisis Privacy Case Study 256

Prohibition

DECEMBER 13, 2021

A crisis can be anything that disrupts the normal flow of your business. Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. Of course, there’s little incentive to work efficiently when you’re paid by the hour. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 94

Agency Trends Marketing Survey 94

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Prohibition

JANUARY 7, 2022

Even the most financially stable businesses will sometimes find themselves in financial crisis. Although such crisis situations should be avoided at all costs, it’s important to identify what type of crisis you are facing, as that may dictate the appropriate course of action. How important is crisis management?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Landis PR

SEPTEMBER 11, 2023

You may also be able to spot things that throw you off course, like getting the jitters from an extra cup of coffee or feeling an energy slump after skipping an afternoon snack. Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer.

Energy 64

Energy Study System Writing 64

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. And it was thinking about marketing that made me reflect on just about the first thing I learned about that communication discipline: the four Ps. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Solo PR Pro

MAY 1, 2018

If you are the world’s foremost communications advisor to sovereign wealth funds, you can dominate the niche. Narrowcast – Technology allows us to communicate with large amounts of people because it automates repetitive tasks. Were they the pre-IPO communications specialists of choice to Northern Virginia technology firms?

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How To Case Study Technology Conference 40