ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. But when Jim Stengel and Marc Pritchard rose within the marketing ranks at Procter & Gamble, things began to change.

Branding 296

Branding Brand How To Corporate 296

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. dollars in 2023. in the coming years.

Communications 52

Communications How To Corporate Training 52

Communications Conversations

NOVEMBER 10, 2014

Are robots going to steal communications jobs? So, what does this look like (conceivably) for us as communicators? The Wordsmith folks ran me through just how easy it is to generate monthly-type reports using Google Analytics. But, tools like Wordsmith may just have a spot in your communications tool basket in the years ahead.

Corporate 146

Corporate Communications Tools Content Marketing 146

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 121

Communications Crisis Internal International 121

Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. “Strategy” dimension – The extent that an employee understands their organization’s strategy and believes that it will result in a positive endstate in the market. Importance.

Internal 218

Internal International Communications Employee 218

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Most shopping trips today start with Google. Promoting leadership.

Branding 185

Branding Brand Marketing Wireless 185

Landis PR

FEBRUARY 27, 2023

When stressed, we react differently to communication. Loneliness, isolation, confrontation, lack of community, and unity have all become normalized. As communication professionals, we must find those bubbles, understand them, and not only listen but participate in them. Ensure your communication is upbeat.

Communications 52

Communications Education Google Corporate 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This includes familiarity with social media management, content creation, and influencer marketing. Social media has also become a significant driver for news, business operations, sales cycles and marketing. Just ask Google. The post 7 Skills PR Teams Can’t Do Without appeared first on Crenshaw Communications.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

SEPTEMBER 9, 2019

28, a crowd of 200 Dallas-area PR professionals were treated to a panel of standout women communications leaders — Traci Otey Blunt , the NFL’s senior vice president of corporate communications; Netta Conyers-Haynes , Google’s head of communications; and Kelly Ann Doherty , chief people and communications officer at Mr. Cooper.

Leadership 127

Leadership Google Meeting Groups 127

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Transparent Communication: Be transparent about any issues mentioned and provide clear, honest information to your audience. However, the work doesn't end once the press release is distributed.

Crisis Management 147

Crisis Management Analytics Radio Analysis 147

Ishmael's Corner

JANUARY 6, 2015

On January 12, 2010, Google published a post with the austere headline, “ A New Approach to China.”. One could make an argument that the China decision was one of the three biggest in Google’s history up there with the acquisition of Android and Larry Page replacing Eric Schmidt as CEO. As Google proved five years ago.

Corporate 60

Corporate Blogging Google Communications 60

Communications Conversations

JANUARY 5, 2016

But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. You know, those vast wastelands of information that are supposed to serve as a key employee communications channel? I know corporate American isn’t giving up on the intranet concept yet.

Corporate 60

Corporate Employee Web Tools 60

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Big Tech has stepped up. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. They also valued posts written by independent bloggers, rating them more credible than corporate blog content. Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

AUGUST 29, 2024

Earlier this summer, my agency, Carabiner Communications , celebrated a milestone — 20 years in operation. Our agency’s founder had picked up on a trend of skilled industry veterans who were either going out on their own or were working in traditional agency or corporate roles but felt confined. Create a strong inner network.

Strategy 78

Strategy Real Estate Agency B2B 78

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Wadds Inc.

MAY 1, 2024

Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia. The ethical challenge for brands and corporate communications is significant. ”

Training 59

Training Survey Data Wikipedia 59

ImPRessions - Crenshaw Communications

MAY 11, 2022

Digiday Programmatic Marketing Summit. Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. .

Conference 156

Conference Privacy Advertising Advertising 156

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Survey shows 64% of #PR and marketing pros will Click To Tweet. [By Lisa Davis]. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Position Scope.

Software 150

Software Analytics Data Technology 150

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company.

Communications 50

Communications Marketing Internal International 50

The Stalwart Blog

MARCH 5, 2020

And communications may be something either that they haven’t really perfected in terms of business communications or haven’t really ever been taught. And also, some of the softer side of things, the communication, the emotional side of things. Just type in “Joanie Connell,” and I should pop up on Google.

Interviews 107

Interviews Video Communications Leadership 107

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. This latest deal adds to the grip private equity has on communications tools. Stagwell enlists Google Marketing Cloud to accelerate generative AI bets , reports Marketing Dive.

Software 134

Software Technology Reddit B2B 134

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Landis PR

JULY 9, 2024

Abbie discusses the challenges public relations professionals face in managing communication on controversial issues like guns, abortion, climate change, the presidential election and war. They are expecting large brands and large corporations to take a stand. For the original blog post, please visit here.

Employee 69

Employee Google Corporate Blogging 69

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. For instance Google and Microsoft both have large data centers in Finland. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions.

Radio 64

Radio Pinterest Television Government 64

Cision

APRIL 10, 2017

At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed. active loyalty program members from 2015.

Branding 223

Branding Brand Pitching Conference 223

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Waxing UnLyrical

MARCH 23, 2016

Last year, I started a Twitter chat called #SocialPowWow in order to have a meeting ground on Twitter for PR pros, marketers and startups from India and across the world. Regularly interacting with these communities helped me gain immense knowledge. How did these chats help me? Birth of #SocialPowWow. Ain’t that awesome?

Meeting 40

Meeting Communications Marketing Community 40

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Insurance 329

Solo PR Pro

FEBRUARY 6, 2024

While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR. Tools like Google Analytics, BuzzSumo, and Brandwatch offer in-depth insights into audience behaviors and trends. This information is crucial for crafting messages that resonate.

Data 52

Data Strategy Publicity Handbook 52

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press. The post Ad Tech PR Predictions For 2020 appeared first on Crenshaw Communications. What am I missing?

Privacy 156

Privacy Advertising Advertising Data 156