PRSay

MAY 16, 2018

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. However, reputation management is more than a CEO responsibility. But content variety remains.”.

Communications 119

Communications Public Affairs Crisis Communications Reputation 119

5W PR

MARCH 28, 2024

Crisis communication The financial landscape is constantly changing, and unexpected events or crises are par for the course. A solid financial PR strategy includes a crisis communication blueprint that lays out clear communication lines and ensures swift, honest, and steady messaging during tough times.

Company 78

Company Publicity Financial Crisis Communications 78

Stern + Associates

OCTOBER 26, 2023

We often work with clients who have multiple communications agencies for different aspects of their program. They will have one for social media, another for digital marketing, another for media relations and perhaps a separate firm for crisis communications. There’s a simple reason for this: everything is connected.

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Agency Communications Crisis Communications Crisis 62

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. Spark new ideas.

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Crisis Exercises Crisis Communications Reputation 164

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 121

Communications Case Study Training Reputation 121

Presspage

SEPTEMBER 9, 2024

The last thing you want to be doing is scrambling to save your reputation while the rest of the world is two steps ahead and already discussing your company’s blunder on social media. Unsurprisingly, negative publicity and viral backlash on these platforms can cause significant reputation damage.

Crisis 78

Crisis Writing How To Reputation 78

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. There is a better way, says one crisis management professional. So think deeply before veering off that course. Photo by Elliot Sloman on Unsplash.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

Presspage

JULY 24, 2024

The future of corporate communication The corporate communication job description is changing – and PR makes up just one component of the daily work routine. While the general narrative may remain the same, the communication strategies can differ significantly, leading to incoherent messaging and risks to a company’s reputation.

Marketing 78

Marketing Corporate Reputation Storytelling 78

PR in High Definition

SEPTEMBER 30, 2022

At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately. An aggressive sales and communication strategy might seem the way to go, but it’s certainly not the most empathetic. Brands and reputations don’t stop in an economic downturn.

Communications 62

Communications Internal International Energy 62

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars. Jerry McGuire (1996) – Reputation Management. His bad reputation prevented him from getting paid well and being able to support his family.

Tools 170

Tools Government Crisis Public Affairs 170

PR in High Definition

MARCH 27, 2024

And, of course, the importance of language came up – if an organisation develops a shared language of risk management, it can be incredibly beneficial. Never neglect crisis communications Bridging internal gaps is crucial, but the driving force behind a lot of the session was the need for a crisis comms plan.

Crisis 71

Crisis Internal International Crisis Communications 71

PR in High Definition

FEBRUARY 23, 2021

The comms team reacted fast and the organisation was quick to make changes – and communicate them well! It’s clear that there is a lot of work to be done with repairing KPMG’s damaged reputation and the comms teams are more than likely sorting it as we speak, but what would you do in this crisis if this happened to your organisation?

Crisis 71

Crisis Communications Reputation Training 71

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

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Reputation Company Corporate Crisis Communications 60

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Public relations vs marketing—what are the differences?

Publicity 52

Publicity Marketing eBook Public Affairs 52

The Stalwart Blog

DECEMBER 16, 2020

So plan on operating in somewhat of what I would certainly call a Crisis Communication mode throughout 2021. That also applies to monitoring your online reputation and managing reviews. You may also want to consider developing some crisis scenarios and train to them over the course of 2021. That’s okay.

Crisis 78

Crisis Crisis Communications Reputation Training 78

5W PR

JULY 20, 2020

Ivy Lee is another person whose name is often mentioned as one of the founders of modern public relations and the originator of modern crisis communications. Half were about public relations or aspects of good communications. That book and his teaching a course on public relations at New York University were firsts.

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Publicity Training Crisis Communications Reputation 103

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What are some of the key components of a successful strategic communication strategy? Success is not garnered with a two-month campaign. It is complex, yet simple.

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Automotive Resources Consumer Strategy 245

Reputation Specialist Michael Toebe

OCTOBER 8, 2021

Destroying your own reputation needlessly is easy.” Couric has in essence lit sticks of dynamite yet doesn’t realize she’s still holding them tightly in her hand when it comes to her reputation and future well-being. The publisher, of course, thinks it will be great fun for readers.

Crisis Management 52

Crisis Management Crisis Reputation Crisis Communications 52

PR in High Definition

DECEMBER 17, 2020

Stronger communication of social and political movements. The impactful global movement not only brought these issues to the front of everyone’s minds, but it also prompted action from a number of organisations and effective communication became key. This year, we have seen social justice efforts dialled up drastically.

Trends 71

Trends Reputation Course Media Relations 71

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.

Crisis 78

Crisis Financial Banking Crisis Management 78

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

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Social Media Exercises Media Resources 150

Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Next is crafting the messaging and determining the best communication medium(s) to activate. Which brings us to our friend, G.W. In order for G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Konnect Agency

APRIL 20, 2021

Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? It can be defined broadly as the collection, processing, and dissemination of information required to address a crisis situation. This must happen the very moment the crisis event is identified.

Crisis 52

Crisis Branding Brand Crisis Communications 52

Reputation Us

SEPTEMBER 7, 2016

.” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. Credit Union Crisis Planning Essential. Trying to communicate a crisis without a plan is like trying to float a boat with holes. By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Stuart Bruce

FEBRUARY 12, 2016

I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit. I’ll be speaking about the topical topic of issues and crisis communications, which given the current climate and number of attacks on charities is a vital topic.

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Conference Government Reputation Internal 60

Melissa Agnes

JULY 17, 2014

The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. The irony is that I teach another course called Leveraging Social Media for Public Relations !

Social Media 252

Social Media Crisis Media Viral 252

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. That made me realize that I could turn something I love to do into a career, so I looked at colleges where I could earn a dual major in both communications and business. What are some of the key components of a successful crisis communication plan?

Newspapers 120

Newspapers Financial Crisis System 120

Prohibition

JANUARY 7, 2022

Rather than walk the walk alone, take advantage of our crisis management experience, so that no matter what goes wrong, your company will come out stronger and better. How do you define crisis management? A crisis can involve anything from a natural disaster to a product recall to a terrorist attack. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Reputation Us

AUGUST 1, 2016

Similarly, a key thing to remember with PR is that you will someday face a crisis or receive negative publicity. Communicating Internally. Here are a few ways we can learn from the nature of bees working across a team to respond to a crisis with clear communication: Have a solid plan and defined roles.

Crisis Management 60

Crisis Management Crisis Crisis Communications Internal 60

Reputation Us

APRIL 4, 2016

But I assure you, it is for the betterment of our client communications. At LT Public Relations , we address these questions with every client, whether we are working on a crisis communications strategy, or a public relations plan for long-term reputation management. “So So what + Who cares?” That is PR 101. Who are they?

Publicity 60

Publicity Crisis Communications Writing Meeting 60

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

The Hoffman Agency

DECEMBER 13, 2023

The events of the last few weeks demonstrate how critical communications planning is to safeguard your reputation and win in the court of public opinion. Though there are several lessons to be gleaned from this, perhaps the most important is how critical communications planning is to mitigate risk in situations like this.

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Crisis How To Guidelines Reputation 36

Stuart Bruce

NOVEMBER 27, 2015

PR academics – many African universities offer PR or ‘communication’ courses. The four big growth opportunities for the public relations business that I identified are: African governments and governmental organisations that need to communicate globally to challenge perceptions and encourage inward investment.

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Mobile Public Affairs Government Local 60