Flack's Revenge

DECEMBER 7, 2020

If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Or keys to the kingdom. But along with two mints in one, Certs hung its hat on one word: Retsyn.

How To 194

How To Wikipedia Engineering Web 194

Landis PR

JULY 26, 2021

That has the same connotation in our digital communications world of today. The more advanced reputation management tools help you positively present your brand, manage SEO and engage your audiences, including marketing/sales, review management and customer care. By Sean Dowdall. They have quite a reputation!”

Reputation 111

Reputation Tools SEO Customer Service 111

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Twitter serves a unique role as a communication channel that can’t be found anywhere else. Lee Odden Top Rank Marketing. Q: If it does go away how will that affect brands that use it for customer service?

Twitter 235

Twitter Customer Service Web Facebook 235

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Where do you start to understand the client’s customer base and their social habits? That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Katie Lioy.

Technology 60

Technology Marketing Tools Customer Service 60

Communications Conversations

FEBRUARY 1, 2022

On one side, we have marketers who believe gated content is one of the best paths to driving more leads. On the other side, we have marketers who believe gated content simply should not exist. One the biggest debates in all of digital marketing. But, content marketing fits into that mix, too. The chart below says it all.

Privacy 88

Privacy Content Marketing Google Web 88

Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Google Hangouts / Skype. Let’s look at some of the prominent social platforms’ chat features.

Skype 120

Skype Facebook Customer Service Google 120

Beyond PR

JULY 20, 2017

We know data and technology are key to solving these issues and I’m excited to share that our most recent updates to the Cision Communications Cloud™ address these very pain points. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

Communications 64

Communications YouTube Instagram Analytics 64

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. No one enjoys having their value reduced to a number, or bid for at an auction. Responsibly-designed research.

Community 95

Community Communications Case Study Customer Service 95

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? A Forrester survey found that 68 percent of businesses say that delivering personalized experiences for customer is a priority. As a result, they buy more pizza and are happier about the experience.

Branding 223

Branding Brand Pitching Conference 223

Bianchi Biz Blog

FEBRUARY 2, 2023

A Google search turned up more than 36 million news items about it. Others see it as a powerful tool and are investing billions of dollars in it ( Forbes : Microsoft Confirms Its $10 Billion Investment Into ChatGPT, Changing How Microsoft Competes With Google, Apple And Other Tech Giants.

Automotive 80

Automotive Training Customer Service Data 80

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. Write down all of the questions your customer service department is asked. I’ll create a Slideshare of my presentation and upload it.

Exercises 198

Exercises Google Writing Blogging 198

Stephen Waddington

MAY 16, 2017

It marks the shift from asymmetrical to symmetrical communication, in a way that James Grunig and Todd Hunt would recognise. Consumers find their own media via Google and social media newsfeeds. It puts public relations on a collision course with marketing disciplines. Shouting doesn’t work anymore. Media change.

Publicity 119

Publicity Customer Service Community Internal 119

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. Rose of DKR Communications. Ok, Google…Siri … Alexa…”. Also, update editorial calendars for 2019.”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. Check out our services.

Instagram 140

Instagram Technology Resources Employee 140

Beyond PR

APRIL 19, 2018

To combat this problem, communications pros are turning towards influencer marketing to amplify their message. Unfortunately, influencer marketing isn’t a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?

Video 63

Video Marketing Creativity Consumer 63

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ). As such many of the PR tech vendors have brought features to the market for this purpose. Back then, communication was just one of the ways to achieve that.”

Media Relations 150

Media Relations Media Print Software 150

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Vice President, Marketing Technology. Stay tuned!

Analytics 96

Analytics Software Technology Data 96

Shift Communications

JANUARY 5, 2016

A recent Demand Metric survey sponsored by Salesforce found that marketers feel most confident in their ability to drive awareness and attract new customers, but they fall short in retention and advocacy. In other words, marketers do a great job getting someone to look their way, but not such a great job at keeping them around.

Marketing 60

Marketing B2C Customer Service Facebook 60

Cision

MAY 6, 2015

What I want to do in this post is to take a look at five outside-of-the-box ways that people effectively measure PR and marketing activity relative to their business objectives. Marketing is responsible for X, Customer Service for Y, PR for Z. tool like Google Analytics. Google Analytics / Tag Manager.

Engineering 120

Engineering How To Measurement Analytics 120

Prohibition

DECEMBER 9, 2021

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. Use all your communications channels. Who is monitoring those?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Trends. Google Analytics. Customer Care Team.

Blogging 111

Blogging SEO Web Google 111

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content Marketing 49

Content Marketing Marketing Branding Brand 49

Waxing UnLyrical

MAY 27, 2017

You know, from an objective marketing POV (“Boy, that sucks, let me file that away in the what-not-to-do folder” or “Oh, good one, I should steal that!”). Treating your customers like people v. Thanks to the wonders of email marketing, you can automate a LOT. It’s actually kinda fun to read them.

Customer Service 67

Customer Service Insurance Insurance Banking 67

5W PR

OCTOBER 24, 2019

Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season. Designed to flow similarly to an email inbox, the new messenger platforms will allow businesses to stay more efficient and streamlined with their customer communications.

Facebook 60

Facebook Tools Advertising Advertising 60

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening?

Strategy 370

Strategy Communications Reputation Measurement 370

Critical Mention

AUGUST 21, 2018

From Google to Facebook to Yelp, what people say about your company matters. According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. In today’s digital world, online reviews can make or break your business. Jolie Shapiro.

Customer Service 61

Customer Service Writing Financial Local 61

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

The model works like this: participating brands rent space to feature their products in-store and they participate in all aspects of marketing and sales. There’s also a push to make the technologies a bigger part of the workplace, with Microsoft, Google and Amazon revving up business services. Siri can control lights.

Branding 136

Branding Brand Retail Comparison 136

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. The-house PR person or head of communications.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Waxing UnLyrical

APRIL 10, 2012

I even emailed customer service and was told my order would arrive on time. Without saying a word, Fancy Fortune Cookies told myself, and every other customer that visited their page, that they didn’t care what any of us had to say. And is it a good idea from a public relations and marketing standpoint? Why or why not?

Small Business 106

Small Business Customer Service Facebook Retail 106

The Resolution Blog

MAY 7, 2019

Do you find that the technology used in the workflow varies in different markets? It really depends on the company and where their communications sit in relation to their customer service as opposed to the social and marketing side of things. I think some people might remember Google Reader?—?I

Technology 120

Technology Analysis Data Tools 120

Shift Communications

JUNE 30, 2015

This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. All of these can give you insights into what has (or has not) worked and signals of the market conversations you need to tap into.

B2B 60

B2B Analytics Google B2C 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. The #FuturePRoof community goes from strength-to-strength. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48