Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). You communicate – and communication requires a feedback loop – with them honestly and do it consistently over time. How do you make people feel safe?

B2B 144

B2B Software Ethics Leadership 144

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? .” Treat every piece of internal communication as if it were external.

Internal 155

Internal International Communications Employee 155

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 119

Communications Crisis International Internal 119

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. That’s why any communications solution you choose must be a secure one – without becoming a PITA (pain in the neck) for its users.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. That’s why any communications solution you choose must be a secure one – without becoming a PITA (pain in the neck) for its users.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 189

Writing Communications Marketing B2B 189

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. It is also creating opportunities for practitioners to help organisations communicate about AI and its impact on society. AI represents a significant growth opportunity for the UK.

Internal 84

Internal International Ethics Communications 84

Stephen Waddington

JULY 1, 2021

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141

Corporate Report Privacy Government 141

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. The post When The CEO Should Be The PR Spokesperson appeared first on Crenshaw Communications.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

5W PR

MARCH 6, 2024

The public is also expecting clear, honest communication from companies facing cyber threats. Tech Savviness Understanding cyber threats, data privacy laws, and incident response protocols are essential. Proactive The future of security PR demands proactive strategies, not passive observing.

Privacy 78

Privacy Data Education Social Media 78

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 125

Technology Study Communications Survey 125

PRSay

JUNE 23, 2021

Set up dedicated channels in a secure messaging app to ensure that executives and crisis team members have a safe way to communicate if your company’s email servers are offline or potentially compromised. Enlist employees. Exercise regularly. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc. ,

Crisis 146

Crisis Insurance Insurance Exercises 146

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 140

Analysis Tools SMB Software 140

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. Let’s focus on employee privacy in the workplace.

Social Media 102

Social Media Privacy Media Training 102

ImPRessions - Crenshaw Communications

MAY 15, 2019

It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. In some ways it’s analogous to the 2017 data privacy scandal experienced by Equifax. The post Why Boeing’s Reputation Radar Failed appeared first on Crenshaw Communications.

Reputation 245

Reputation Airlines Automotive Software 245

PRSay

MARCH 29, 2018

These questions were answered by Michael Hemmesch , director of public relations at the College of Saint Benedict and Saint John’s University and a member of the Senior Summit Planning Committee: What are the biggest challenges that communications leaders in higher education face today? Someone will be upset with you.

Education 74

Education Communications Privacy Construction 74

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech.

Branding 196

Branding Brand Reddit B2B 196

Communications Conversations

MAY 23, 2022

You can only listen to so much given privacy settings and the way Facebook is set up. 3 – Using social listening to track employee posts and thought leaders. However, companies are missing a golden opportunity to listen to–and identify–employee posts and thought leader content. All great elements to listen to.

Company 178

Company Reddit Employee Facebook 178

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages.

Education 112

Education Employee Measurement Agency 112

Reputation Us

JANUARY 11, 2016

The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016. Figure out cross-generational communication — quickly. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

PR in High Definition

OCTOBER 27, 2022

Leaders are expected to serve the multiple stakeholders of employees, customers, partners, the community and the environment as well as the traditional model of shareholders. Gaining a reputation for absolute integrity and adherence to the highest standards of trust and privacy are critical. What’s your flavour?

Leadership 71

Leadership Reputation Chemicals Privacy 71

Melissa Agnes

MARCH 18, 2014

As part of my contribution to the Agnes + Day team I have the opportunity to share with you developments around the world relating to protecting the privacy of all people when they either voluntarily or out of necessity, like purchasing an airline ticket, provide their personal and private information via digital platforms.

Airlines 256

Airlines Crisis Privacy Case Study 256

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Transparency. Conversational commerce.

Social Media 156

Social Media Trends Media Instagram 156

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! All employees and all customers are advocates of some kind, whether good or bad. The build-up of mistrust.

Privacy 82

Privacy Branding Brand YouTube 82

Stephen Waddington

MAY 8, 2018

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. The objectives should be clear as well as measurable.

Writing 136

Writing How To Pitching Privacy 136

Stephen Waddington

MARCH 29, 2020

It followed support from the Treasury for large employees a week ago. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Transparent and honest communication is critical however uncomfortable the message.

Crisis 167

Crisis Government Privacy Sports 167

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

How are its employees treated? Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands. The post Don’t Fear The Robot: Why AI Is Good For PR And Marketing appeared first on Crenshaw Communications. What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

In B2B tech, the threats can be even worse, with data privacy and compliance issues potentially often lurking below the surface of the public conversation. As any industry becomes more competitive and specialized, asking the right questions will be essential to candidates and employees alike. The post Want To Work In Tech PR?

B2B 159

B2B Apparel Product Launch Agency 159

Sword and the Script

MAY 25, 2021

Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt. click image for higher resolution). 73% trust a business that “protects my personal data.”.

Branding 107

Branding Brand Survey Customer Service 107

ImPRessions - Crenshaw Communications

MAY 18, 2018

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Branding 149

Branding Brand Storytelling B2B 149

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR in High Definition

MAY 26, 2020

Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom. Another social site in the headlines this month is Twitter after CEO Jack Dorsey announced that all employees could work from home forever. Read more about it on Reuters.

Google 62

Google Privacy Conference Facebook 62