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Ahead of the Super Bowl, Communications Lessons Inspired by Being a Coach

PRSay

I’m a strategic communications professional located in Kansas City. In college, I interviewed with a PR firm for a coveted summer internship to help with a big Major League Baseball event. I vividly remember the last interview question: Why did I want to work in sports? I even wanted to pursue it as a career.

Sports 164
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Video: Energy UK CEO on PR for stakeholder engagement, social media and crisis

Stephen Waddington

It champions the benefits of PR through a series of exclusive video interviews and podcasts with senior business leaders. In the second interview Koray Camgoz speaks to Lawrence Slade, CEO, Energy UK, the trade association representing the electricity and gas sectors.

Energy 74
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Video Interview Etiquette to Avoid PR Mistake

5W PR

That was true the first time it was said, and it’s exponentially truer in the days of digital marketing and online media, when a single interview – good or bad – can be played, indefinitely, on an endless loop, meaning people are “introduced” to new audiences all the time… a dynamic that is often out of their control. Don’t drone on.

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How to Ace a Last-Minute Media Interview

Cision

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. If a reporter calls on deadline, never jump right into the interview. Stop fretting.

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How Sustainable Fashion Brands Can Utilize PR To Communicate Their Values

5W PR

As eco-consciousness continues to shape consumer preferences, sustainable fashion brands are finding effective ways to communicate their values through strategic public relations campaigns. Minimizing energy consumption, water usage, and waste generation in production. Social media platforms offer direct communication with consumers.

Fashion 78
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S&T Live Recap: To Project Executive Presence, Tell ‘Your Own Specific Story’

PRSay

These are the things that you communicate and demonstrate.” In his own business manifesto, Biesenbach outlines his essential communications principles. Energy, passion, performance “A presentation is often like a performance,” said Biesenbach, who was trained at the school of Chicago’s storied Second City theater.

Energy 125
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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Neither can a communications counselor. Communications professionals are valuable resources.