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How to find the right PR measurement partner

Onclusive

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

article thumbnail

How to find the right PR measurement partner

Onclusive

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market.

Marketing 108
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PRSA Can Help Indiana Healing Process Following Image Bruise

PRSay

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. That’s irony,” he wrote.

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

I work in Yosemite Valley, so I stayed in a hotel room at Yosemite Lodge. As the PR person, I have to look at impacts to visitors, including international visitors whose flights and hotels were being canceled. We always attract a lot of local, regional, national and international press. I was working seven days a week.

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Most Underrated Food City in the U.S.? Condé Nast says Indianapolis

PRSay

Learn more about the PRSA 2016 International Conference or register to attend. This October 23-25, the International Conference heads to Indianapolis, and we are in luck. naming this year’s host city to its list of Best Places to Visit This Summer, alongside Nepal, Croatia, New Zealand, and other international hotspots.

Hotels 60
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Do This One Simple Thing Every Day for a Picture-Perfect PR Life

PR News

For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued. The post Do This One Simple Thing Every Day for a Picture-Perfect PR Life appeared first on PR News Blog.

Hotels 84