Katie Paine's Measurement Blog

JULY 17, 2024

Internal Communications today is no longer about sending out emails, managing your Intranet or coordinating the All Hands meeting. This is why every internal communications professional today needs a measurement system that assesses your impact on your business and your employees.

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Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Inadequate technology can impede internal comms through several avenues.

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Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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Agility PR Solutions

DECEMBER 2, 2019

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

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Institute for Public Relations

MAY 24, 2023

This blog is provided by the IPR Organizational Communication Research Center. Internal Communication (IC) is an essential part of any organization’s success. It is the backbone of a company’s culture and its ability to drive performance, engagement, and commitment among employees.

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Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. This is the metric for you.

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Cision

MAY 16, 2016

It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. Key insight about companies is not properly communicated from the C-Suite to employees. Key insight about companies is not properly communicated from the C-Suite to employees. Importance. Connectivity.

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PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The audience.

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PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

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PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

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Institute for Public Relations

NOVEMBER 5, 2024

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss best practices for communicating metrics with senior leadership. IPR Measurement Commissioner Jason Forget (Regeneron) moderated the discussion.

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Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Agility PR Solutions

JANUARY 30, 2023

A report last October from UK-based B2B tech PR consultancy ITPR found that UK businesses urgently needed to change their dated and restricted perceptions of the value and importance that the internal communication function brings to a business.

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Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

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Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Communication is a function of leadership.

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Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

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Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

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Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. It was time to focus on the next objective.

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Agility PR Solutions

JANUARY 22, 2023

2022 has, by any measure, been a difficult year in Europe. However, 2023 will be an important year for the financial services sector and […] The post 5 forces that will shape international finance in 2023—and what they mean for communicators appeared first on Agility PR Solutions.

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Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

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ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications.

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Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

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Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Another day, another survey about the contribution of the communication function to management. (I

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Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.

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Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. The communications team is using tools originally meant for marketers.

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Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR?

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Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Here are three steps for effective crisis communications management: 1. Have a crisis plan (not just ideas). No brand is immune.

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Axia PR

DECEMBER 22, 2021

Communicators are making better use of the data fetched from the frequent measurement of their endeavors. If we’ve learned one thing from Ragan’s Communications Benchmark Report, it’s that upon evaluating the potency of their work, communicators are more impressed with their endeavors in 2021 than they were the previous year.

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Katie Paine's Measurement Blog

JULY 10, 2024

Call it Research instead of “Measurement” Measurement is often seen as a way to justify one’s existence. Start with a pilot program and build on it If you have an upcoming event or high-priority campaign, (especially one with a healthy budget) build measurement into the campaign. Use interns & volunteers.

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Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). Want a bigger budget?

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Cision

JULY 3, 2017

Why, is a three letter word that is often asked but more rarely measured against. This simple question is the basis of every great media campaign and as brand communicators, we need to ask it at every stage in the communications workflow. The post Why PR Should Measure by Outcomes appeared first on Cision.

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Onclusive

JUNE 11, 2021

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. International Fund for Animal Welfare (IFAW). They will discuss how to track the influence of your messaging on actions that relate to business growth. Webinar Speakers.

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Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Notifications from monitoring and measurement tools can help you with 24/7 coverage.

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Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

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Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s manual is reassuringly comprehensive.

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