Communications Leadership Pharmaceuticals Social Media 
Buchanan PR
FEBRUARY 14, 2024
Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Social media chatter moves even faster.
PRSay
OCTOBER 13, 2021
Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. Watch for ‘charismatic stories.’.
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Bianchi Biz Blog
JULY 22, 2024
In this next blog post in the series, Andy See Teong Leng of Perspective Strategies in Kuala Lumpur, Malaysia, describes the business and communications environment in Malaysia and offers advice to businesses navigating his home market. Challenges persist in the media sector, notably in balancing government regulations with press freedom.
PRSay
AUGUST 17, 2023
A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. However, Meta has expressed intentions to integrate with an open social media protocol called ActivityPub (which will also enable followers to be transferred).
PRSay
MAY 9, 2023
Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.
Cision
JULY 28, 2016
Turned out, I also loved communications strategy. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. I was hooked. It’s been an incredible career experience.
PRSay
OCTOBER 11, 2019
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. Or maybe your client needs to secure funding to execute a larger communications plan, and is trying to impress a colleague from another team. Maybe it’s their boss, for instance.
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