5W PR

NOVEMBER 18, 2024

Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform. Community Building Creating a sense of community can strengthen customer relationships and improve retention.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership.

Branding 156

Branding Brand How To Employee 156

PRSay

OCTOBER 21, 2019

“There’s a real ripple effect in communications and how you tell a story,” said Acker, who moderated the crisis keynote panel on Sunday afternoon at the PRSA 2019 International Conference in San Diego. Communities were at the center of everything we did,” she said. We also need to tell the truth so we can heal.”.

Conference 104

Conference Crisis Community International 104

PRSay

OCTOBER 28, 2022

Our conference theme was “The Shake Up: Changing Times, Changing Comms.”. Shaking up communications to reflect our changing times also applied when planning the event. Led by co-chairs Candee Wolf, MA, APR, and Laura Hennen, MBA , the planning committee aimed to keep diversity and inclusion central to all conference elements.

Conference 164

Conference Nonprofit Education Newspapers 164

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

AUGUST 1, 2024

Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients. This openness demonstrates a commitment to accountability and builds trust within the community.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

PRSay

SEPTEMBER 5, 2024

Attending ICON 2024 can be a game-changer for PR, communications and marketing professionals at all career levels. Here’s how to maximize your conference experience: Set clear goals. Before the conference, identify your objectives. This will give you a clear starting point for post-conference action. Add due dates.

Conference 86

Conference Public Affairs Resources Community 86

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. A 120-year-old retailer, JCPenney has long had a presence in small communities across America.

Leadership 60

Leadership Conference Retail Storytelling 60

Stern + Associates

MAY 8, 2023

Join Conversations and Communities By using industry-specific hashtags, B2B companies can participate in discussions, answer questions and share their expertise with others in their field. The exception to this rule is if you’re developing a social media strategy for a conference or event and you need a community hashtag.

B2B 118

B2B Social Media Company SMB 118

Onclusive

JUNE 21, 2017

Commit to attending one conference or class a year. Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. For social amplification, go to your community.

Storytelling 329

Storytelling SEO Community Insurance 329

5W PR

MAY 24, 2024

Thought leadership emerges as another influential instrument in PR’s repertoire. The positioning of company executives as industry experts through interviews, articles, and conference participation helps establish the company as a reliable voice in the industry.

Financial 78

Financial Privacy Infographics Leadership 78

PRSay

JUNE 4, 2024

For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. It’s about speaking out for our equality and that of every other marginalized community. In 2024, whither Pride? First, let’s remember that Pride started as a protest.

Government 209

Government Employee Insurance Insurance 209

Stephen Waddington

JULY 16, 2021

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. Smaller organisations quickly created new processes and workflows.

Publicity 199

Publicity Government Crisis Employee 199

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

Leadership 111

Leadership Publicity Government Journalism 111

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 117

Social Media Conference Media Corporate 117

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 101

Community Communications Case Study Customer Service 101

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Wadds Inc.

JANUARY 22, 2023

I presented the first year of my part time PhD research at the Leeds Business School research conference yesterday. There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership. There are very few shared media or communities.

Publicity 122

Publicity Case Study Study Ethics 122

wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119

Web Transportation Social Media Twitter 119

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

Conference 40

Conference Internal International Leadership 40

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. I’m keeping things simple for now but may add interviews in the future. Congrats, Tressa.

Privacy 88

Privacy B2B Pitching Analysis 88

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Simply by signing up, ProfNet provides direct emails with queries from journalists and others looking for commentary, as well as requests for speakers for conferences and tradeshows. That results in personalized and significant media opportunities affecting a specific community. Hunter.io . Let us know on Twitter @crenshawcomm !

Tools 232

Tools Radio Trends Pitching 232

Deirdre Breakenridge

OCTOBER 22, 2014

You are responsible for a large conference with a keynote speaker from out of town. Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years. . · Your competitor launches a brilliant new social media campaign. Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

DECEMBER 27, 2017

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come.

Leadership 131

Leadership Government Conference Energy 131

Solo PR Pro

APRIL 26, 2022

Adding an executive speaking program to your PR program is a good way to build thought leadership. The long list of “who should attend” on a conference site will not help you. Sometimes that info can be found on a conference site or you may need to reach out to a coordinator or the sales team for the prospectus/details.

Conference 104

Conference Resources Leadership Education 104

The Hoyt Organization

APRIL 23, 2024

With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community. Additionally, you can easily reach the right audiences and communicate your message effectively.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

Solo PR Pro

MARCH 26, 2015

On the fourth Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). The post Chat Recap: Are PR Focused Conferences A Useful Investment?

Conference 40

Conference Leadership Twitter Meeting 40

PRSay

MAY 8, 2018

I got my first job from a connection at PRSA Georgia’s Real World conference, which my mom had recommended I attend. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Judy: I also went to UF, but studied journalism.

Leadership 159

Leadership Conference Local Internal 159

PRSay

AUGUST 7, 2024

Abreu talked about the camaraderie and sense of community he has experienced at ICON over the years, which made these events especially memorable for him. Understanding the backlash “Have you ever wondered why a loyal customer turns into your harshest critic?”

Conference 86

Conference Crisis Crisis Communications Communications 86

PRSay

NOVEMBER 23, 2021

Make sure you’re part of a community. Obviously, we’re biased to PRSA, but that’s because it’s a great community. As PRSA President Michelle Olson, APR, recently said at the Western District Conference, one of the best things about this community is that “PRSA people answer the phone (and emails) when a colleague calls.”

Publicity 164

Publicity Airlines Education Community 164

PR 20/20

SEPTEMBER 8, 2021

Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

PRSay

JUNE 3, 2020

Now is the time to use our skills, talents and influence to shape future conversations on race and race relations in our varied communities. Video and conference calls are important tools for having courageous conversations today about how things are in your hometown. But now, it’s time to get to work. Write a letter to the editor.

Local 155

Local Community Conference Writing 155