Burrelles Fresh Ideas

AUGUST 29, 2023

In addition, embracing inclusion aligns seamlessly with the principles of corporate social responsibility, unleashing a brand’s influence far beyond the boundaries of profit margins. Disability encompasses a wide range of variations far beyond mobility impairment. The power of representation in marketing cannot be overstated.

Branding 90

Branding Brand Marketing Ethics 90

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.

Automotive 97

Automotive Technology Communications Mobile 97

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. and wanted that to be my specialty. . –

Industry 316

Industry Fashion Travel Tourism 316

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. Obstacle: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention.

Automotive 91

Automotive Interviews Technology Mobile 91

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Cision

FEBRUARY 24, 2016

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. What drew you to the field of corporate communication? What do you hope to accomplish in your new role as president of Speyside Corporate Relations? Be mobile and learn another language.

Corporate 120

Corporate Sports Agency Reputation 120

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications professionals view them as the backbone of the news dissemination process.

Financial 164

Financial Video Consumer Data 164

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. According to research from Nielsen , consumer trust in earned media remains higher than both paid and owned sources.

Software 0

Software Media Leadership Journalism 0

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. According to a Reuter’s report, “Surprisingly, given the amount of time spent in apps generally, people in most countries say they are likely to access news via a mobile browser.

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

FEBRUARY 17, 2014

Supermarkets Warm Up to Mobile Commerce. Shelley Kramer reviews how some stores are making personal connections with their consumers via mobile devices and more! Why: Mark Schaefer reviews IBM’s new strategy that includes a shift toward making meaningful connections with consumers via social media.

Mobile 77

Mobile Resources Twitter Web 77

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

Stern + Associates

JUNE 25, 2014

At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed.

Leadership 103

Leadership Strategy Energy Advertising 103

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. And as we continue to keep up with what’s next, enter marketing AI.

Marketing 54

Marketing Resources Data Software 54

Cision

JUNE 13, 2016

These influencers take action on their own and likely are active on issues important to them in their own communities both online and offline. The exception may be in a closed universe, like a corporate environment or association, where you are only targeting your employees or members. Then a Twitter account may make less sense.

Communications 120

Communications Social Media Meeting Public Affairs 120

Flatiron Communications

JANUARY 29, 2015

Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Strategic Counsel, Corporate and Media Relations. Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record.

Agency 28

Agency Retail Apparel Mobile 28

Bianchi Biz Blog

DECEMBER 2, 2021

The adage of “if you build it, they will come” does not apply in the new mobility space. Automakers are looking for suppliers who can help them differentiate their vehicles with consumers – and command higher value. There is simply too much competition for attention, too much noise and too much confusion in the marketplace.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Bianchi Biz Blog

FEBRUARY 22, 2021

Years ago, I was the editor of Professional Distributor , a publication which provides mobile tool and equipment dealers who sell to repair shops business insights and trends. Their businesses are often all-consuming, back-breaking and require full family support. Describe the craziest or most fun story you have written.

Groups 55

Groups Meeting Transportation Media 55

Waxing UnLyrical

JULY 31, 2015

No wonder there’s such a huge emphasis on social advertising these days; day before yesterday Facebook posted a 39% jump in quarterly revenue , three-quarters of which came from advertising on mobile devices. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Mobile 40

Mobile Advertising Advertising Facebook 40

Waxing UnLyrical

JULY 15, 2015

It’s in this challenging environment that communicators must build greater trust between their organizations and media, stakeholders, influencers, and communities to be effective. It’s the communicators’ responsibility to help their organization’s leadership understand the critical importance of trust today.

Communications 40

Communications Leadership Mobile Policies 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

Flatiron Communications

JANUARY 14, 2015

Most of the world’s big, socially engaged brands need only post their news on their corporate blogs , Tumblr page , or to their “owned” social platforms like Facebook, LinkedIn, Twitter, Pinterest, YouTube, and Instagram in order to reach their various “publics.” FWIW, it still looks good in a frame on the executive’s office wall.)

Media 28

Media Journalism Social Media Mobile 28

MaccaPR

MAY 23, 2016

Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. lags all other sectors but one (financial). What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

AUGUST 7, 2015

’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective. What does this mean for your content?

Measurement 40

Measurement System Blogging Facebook 40

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. We love that connection.”

Pinterest 120

Pinterest Banking Mobile Trends 120

PRSay

OCTOBER 12, 2016

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. quintillion bytes of data every day.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Sword and the Script

JUNE 7, 2016

The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Corporate marketing types shouldn’t take the latter statistics too hard. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

Waxing UnLyrical

AUGUST 19, 2016

Of course, you could question the validity of a global sample of online consumers with no respondents from India when, according to Internet Live Stats, it has almost 1.5 mobile notifications, and LinkedIn. I found it interesting that, when respondents were asked what types of content they consumed thoroughly v. Um… yeah.

Video 40

Video Survey Consumer Facebook 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? I also think you should never allow agencies to register accounts on your behalf.”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

When I was developing strategies to promote American professional football across different countries, I made an effort to spend time with both fans and “future fans” – consumers who knew nothing about the game. Consumer behavior? I also think you should never allow agencies to register accounts on your behalf.”

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

JANUARY 26, 2011

Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" However, its not like they really trust ANY major corporation out there. You read that right. each in April.

Facebook 107

Facebook Privacy Twitter Social Media 107

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Mobile friendly and work across platform including social media, web sites. Seven ways PR and corporate communications can use GIFs. Why use animated gifs?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion are connected by mobile phone. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148