Sword and the Script

JUNE 3, 2020

The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? The decision to respond typically rests in how much traction an article is receiving, which until now is basically an educated guess.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Prohibition

NOVEMBER 9, 2021

These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. engage clients at every point of their purchasing process by delivering educational, amusing, and/or inspirational material. Hence, the popularity of paid social.

Advertising 62

Advertising Advertising Social Media Facebook 62

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

FEBRUARY 11, 2017

Listeners are increasingly affluent, educated and most importantly, habitual. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). The impact of audio is going to be dramatic.

Tools 60

Tools Pinterest Marketing Media 60

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. We talk about our members, but we don’t talk about them as the consumers of our products, we tend to think more about the employer groups as the consumer.

Insurance 60

Insurance Insurance Social Media Corporate 60

Prohibition

JANUARY 17, 2022

Decide on a process for communicating updates via your website and other online company channels not covered by social media. Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. 2) Influence and educate people in your network. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

JUNE 18, 2019

I’ll simplify: When it comes to engagement, Twitter has become a full-on customer service channel managed by the customer service team. And, more and more people are turning to social for customer support. 1 in 3 social media users prefer social media customer care services to telephone or email.

Community 127

Community Twitter Branding Brand 127

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR 20/20

SEPTEMBER 19, 2017

The CRM also features a customized sales dashboard that you can update as opportunities move through the pipeline. Messages : Live chat is becoming a must-have for quick, in-channel customer service. Consumers can ask questions without leaving your site and with minimal effort. And, the beautiful part, it’s free.

Marketing 40

Marketing Tools Report Data 40

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. So how can public relations and customer service work together? Involve PR in customer service messaging.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Newsfile

JANUARY 30, 2024

Also, Microsoft’s human-centered approach to business maintains that, Consumers will buy from brands when they stand for something larger than just their product, which aligns with the consumer’s personal values. Foster a company culture that prioritizes customer satisfaction. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

FEBRUARY 9, 2024

About [Company Name]: [Brief boilerplate about the company and its role in the community or industry]. Product Launch The headline on this press release focuses on the company and what it means for the industry (education usage surges). Note – there’s also a quote from a customer, which serves as nice third-party validation.

Examples 62

Examples Product Launch Data Report 62

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Stephen Waddington

MAY 9, 2020

Consumers have access to the same media and channels. Most organisations communicate in a way that would be more appropriate for a Roman Emperor almost 2000 years ago than the modern internet. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. Here's the issue.

Branding 157

Branding Brand Travel Crisis 157

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. Action: Read widely and consume a variety of media. 10 Communities as media.

Publicity 164

Publicity Ethics Community Data 164