PRSay

FEBRUARY 2, 2024

In doing so, the profession has earned itself a seat at the table of overall business metrics that have historically been ruled by lower-funnel marketing tactics, such as lead generation. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times.

Trends 187

Trends Video B2C Measurement 187

Mindful Marketing

SEPTEMBER 19, 2020

by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing By now we all have a story of how the pandemic has negatively impacted us or those we love. One business, however, has made it its mission to meet such needs in an unforeseen way. So should his employer.

Corporate 102

Corporate Consumer Employee Print 102

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. We represented a credit union through a strong campaign around financial wellness. Promoting leadership.

Branding 185

Branding Brand Marketing Wireless 185

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Corporate 60

Corporate Reputation Survey Employee 60

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Branding 90

Branding Brand Marketing Ethics 90

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. It is an incentive aimed at promoting innovation.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. David Berkowitz , Founder, Serial Marketers .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 18, 2024

It’s thankless work but I’ve had some amazing conversations and it’s led me to several conclusions about the state of the market. >>> Sword and the Script Media can help with B2B marketing, PR and social media. Find a trend, pump a lot of money into it, make a lot of noise in the market and hope to get acquired.

B2B 135

B2B Government SMB Real Estate 135

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1.

Nonprofit 53

Nonprofit Community Employee Energy 53

PRSay

MAY 25, 2021

As PR professionals, we understand that communication influences every aspect of a company. And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. As communicators, we can present a business case that a diverse workforce is a business imperative.

Training 193

Training Policies Study Community 193

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. They equip non-profits with the financial backing they need to further their mission.

Corporate 116

Corporate Retail Policies Employee 116

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

APRIL 13, 2021

As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? Working for a national telecommunications firm in Atlanta, I lost a seismic bump up the corporate ladder. A setback at work.

Telecommunications 199

Telecommunications Community Ethics Financial 199

Shift Communications

JUNE 28, 2017

Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. release financial information (one of the most common uses of the press release today) to the investor community.

Financial 92

Financial Government Corporate Community 92

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help. But the reaction in the gay and trans community was swift and angry, and sales suffered.

Banking 212

Banking Nonprofit Twitter Advertising 212

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s not about the logo. Real help for those who need it. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Financial performance should not be the only measure of success. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism.

Ethics 218

Ethics Exercises Energy Corporate 218

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. But, if a business is going to invest dollars into cause marketing, how do they demonstrate impact? Is it the CMO? Absolutely!

Community 28

Community Marketing Retail Measurement 28

Cision

JUNE 28, 2016

Shannon Bell of The Orogen Group says aligning your communication strategy across departments is key to your success. The Orogen Group is a new company created by Vikram Pandit and Atairos Group that will make control and other strategic investments in financial services companies and related businesses. In a word: trust.

Financial 149

Financial Groups Banking Crisis 149

Landis PR

AUGUST 27, 2024

If a fall launch is unavoidable, consider leveraging niche markets and targeted outreach to minimize the impact of the election noise. Highlight stories of community impact, employee achievements or innovative projects. Understand Your Outreach and Digital Buys Will Be Impacted by Breaking News Look for lulls in the conversation.

Nonprofit 64

Nonprofit Policies Local Product Launch 64

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. I believe businesses are uniquely equipped to propel entire communities forward, thereby closing the wealth gap and making a lasting difference for people of color.

Real Estate 111

Real Estate Community Employee Education 111

Stephen Waddington

OCTOBER 9, 2018

Digital communication has become a war zone. Even the language that we’ve adopted to describe modern corporate communication has military overtones such as disintermediation, rebuttal, hyper targeting and media weaponisation. The challenge between short financial performance and building long term trust remains.

Branding 109

Branding Brand Privacy Hotels 109

Sword and the Script

JUNE 11, 2024

Traditionally, that role is a mix of HR and communication yet I’m seeing some changes. The roles being unveiled now have sales enablement or marketing operations bent. Having an internal expert who’s curating the content a sales or marketing person needs at the right moment seems invaluable. per share.

Internal 91

Internal International B2B System 91

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Mental health is especially important for those who communicate and interact with the public. Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware.

Financial 96

Financial Exercises Social Media Communications 96

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Judy Hutchison has an extensive background in financial services and client relationship management. Jennifer Holzapfel-Hanson.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. Research by Deloitte’s Oct.

Reputation 79

Reputation Public Affairs Survey Financial 79

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 118

Policies Energy Government Crisis 118

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? The challenge is to communicate that gaming is a mainstream entertainment business that is responsible for 1.7

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. The legal community, and more specifically the in-house effect on law firms bear insight.

Agency 94

Agency Trends Marketing Survey 94

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Another 83% said they see financial performance improvement in purpose-driven companies. What Does Change Look Like?

Branding 88

Branding Brand Survey Study 88

Deirdre Breakenridge

DECEMBER 12, 2017

Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland. We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. I was hooked.

Twitter 208

Twitter Software Retail Agency 208

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. A volunteer pitch that persuaded. Others are less obvious.

Community 40

Community Print Twitter Creativity 40

Reputation Us

AUGUST 25, 2022

It offers a read/write/own version of the web, where users have a financial stake in, and more control over the web communities they belong to. As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade.

Reputation 78

Reputation Web System Data 78