Remove Community Remove Creativity Remove Energy
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How PepsiCo uses data to power creativity

NewsWhip

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. It’s a necessity for the high-energy activation needed on such a hectic night. .

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

To encourage social responsibility, create a culture of giving back to the larger community. Review the cohort’s purpose, at least yearly, and switch leaders to maintain its energy, creativity and inspiration. Keep the energy alive. Include volunteering in your communications process, mainly research and planning.

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I’m working from home get me out of here

Stephen Waddington

Human beings are creative social animals. Wake up and smell the energy Creative working is tough. There is a growing stack of tools to help but it is no replacement for feeling and smelling the energy of a team. We all bring our personal experience to the discussion about the divide between home and office working.

Energy 177
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Pride in a Time of Pandemic

PRSay

The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. The global coronavirus pandemic has resulted in the cancellation of hundreds of pride celebrations worldwide, a severe setback at a time when fostering community and bringing people together is more important than ever.

Community 209
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Why Subscription Services Thrive in the Parenting PR & Brand Space

5W PR

Convenience becomes a luxury, freeing up precious energy for what truly matters. Community and connection Parenting can feel isolating, but subscriptions often offer a lifeline. Subscriptions deliver, be it FabFitFun’s beauty and lifestyle surprises or HelloFresh’s pre-portioned meal kits.

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A Journey of Pro-Aging and Reinvention with Diane Britt-Smith

PR for Anyone

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

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The power imbalance in the public relations pitch process

Stephen Waddington

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. The issue was recently highlighted by the Public Relations and Communications Association (PRCA) which suggested that the issue had got out of hand.

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