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Inside the Campaign: Rocking Engagement with the IT Community

Shift Communications

A Q&A on Citrix’s Standout Social Media Campaign with Heath Rudduck, Chief Creative Officer. But my belief is you never present anything that you don’t want to make. Give us the 1,000-foot view of the campaign. Heath: At the core, we needed a way to connect people to the products and services of Citrix.

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Community Management: Quit Herding Cats

Cision

If media relations is an arm of public relations, community management is another. A community grows your reach and influence. If those people like you and what you have to say, the community and loyalty grows. If those people like you and what you have to say, the community and loyalty grows. Where is it found?

Community 120
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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Grow Your Brand’s Community: Q&A With Shonali Burke

Cision

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. ET, PR and social media expert Shonali Burke will share her tips on how to build, engage and motivate your community on social media to increase reach and grow brand awareness. So how do you turn followers into brand advocates?

Community 159
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Barbara Rozgonyi Is An ESpeakers.com Certified Virtual Presenter and Speaker

wiredPRworks

As more and more events shift online from a live format, a presenter’s technology becomes a major player in meeting success. Recently awarded the Certified Virtual Presenter certification by eSpeakers, Barbara Rozgonyi is a consultant, author, and speaker who began presenting virtual keynotes, webinars, and online learning courses in 2005.

Meeting 52
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RADventures: Exploring Life Past Retirement with Patti Stueland

PR for Anyone

With a touch of humor and profound gratitude, Patti expresses her belief in following divine guidance and seizing the adventures life presents. This is a calling for listeners of all ages—seize the present moment and embrace the journey of creating a meaningful and fulfilling life.

Travel 130
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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.