5W PR

SEPTEMBER 19, 2024

Strategic influencer PR presents a compelling solution, empowering businesses to amplify their message, elevate their brand reputation, and foster meaningful engagement. Influencers can spark conversations and foster genuine interactions with the target audience, creating a loyal community around the brand. Transparency is paramount.

Ethics 78

Ethics Guidelines Reputation Agency 78

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 68

Healthcare Ethics Communications System 68

PRSay

JANUARY 29, 2018

We always have met our challenges — this is one of the things that has made us great. We will meet our challenges again and prevail by recommitting to our common interests.

Survey 132

Survey Ethics Leadership Course 132

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. That is not ethical. Avoiding thought terminating cliches. It is not moral.

Ethics 76

Ethics Communications Agency Technology 76

Ethical Voices

JUNE 12, 2023

I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. What is the most difficult ethical challenge you ever confronted? The community also didn’t always know what was strategically sound or how to get media attention. That momentum was amazing.

Ethics 70

Ethics Storytelling Communications Training 70

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. Effective public relations in the defense tech industry involves more than just dealing with the present. It’s about protecting lives, forging strategic partnerships, and navigating ethical gray areas.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

APRIL 8, 2024

Positioning as champions of financial wellness Financial institutions can use PR to present themselves as allies in consumers’ financial health. By championing transparency and ethical conduct, PR aids financial institutions in shaping a reputation of being reliable and trustworthy partners in consumers’ financial journeys.

Consumer 78

Consumer Financial Ethics Banking 78

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

JULY 14, 2021

This issue is fundamental for us in marketing and communications because it relates to how we represent communities in the way we spot, create, produce, and share stories. We shared research, reviewed industry best practice and talked to our network of communications practitioners to better understand what was going on.

Guidelines 171

Guidelines Ethics Study Community 171

5W PR

JUNE 7, 2024

This sector thrives in the high-stakes realm of complex ethics and public scrutiny, making public relations a crucial element in shaping its public perception and fostering trust among various stakeholders. Reputation management Crisis communication is also pivotal in mitigating risk and shielding reputation.

Publicity 78

Publicity Government Crisis Communications Ethics 78

5W PR

JUNE 20, 2023

There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. It can be used to demonstrate the center’s commitment to supporting the community.

Marketing 88

Marketing How To Ethics Insurance 88

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 135

Ethics Policies Guidelines Employee 135

Karen Freberg

DECEMBER 19, 2018

I have noticed over the past few years, I have been doing more presentation talks, workshops, and consulting in this area than ever before. They raise awareness about new initiatives and have an established voice in their community. They have more credibility in many ways compared to other forms of media out there presently.

Ethics 46

Ethics Marketing Policies Education 46

5W PR

JANUARY 3, 2024

If the food and beverage brand incorporates sustainable practices, such as eco-friendly packaging, ethical sourcing, or reduced carbon footprint, emphasize these aspects in the food and beverage public relations messaging. Building a strong presence at the community level contributes to brand authenticity.

Publicity 78

Publicity Branding Brand Local 78

Reputation Us

AUGUST 28, 2023

What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge. Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” –Hope for technology to be ethical.

System 78

System Technology Banking Community 78

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. I didn’t pass the Panel Presentation the first time because my command of the planning process was not second nature. The Accreditation would be my salvation. Or so I thought.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Wadds Inc.

JANUARY 22, 2023

I presented the first year of my part time PhD research at the Leeds Business School research conference yesterday. There are five situations that lead to management calling on public relations support: crisis, ethics, credibility, media issues, and leadership. There are very few shared media or communities.

Publicity 122

Publicity Case Study Study Ethics 122

Deirdre Breakenridge

JANUARY 18, 2022

I scored lowest (love of mission) in the area that I expected and higher (or highest) in those areas that I expected (empathy and ethics), as well. I can be more present in my interactions – putting my phone away, engaging and listening in a sincere manner. If I’m honest, I don’t think my FEEL test results surprised me.

Blogging 239

Blogging Ethics Social Media Privacy 239

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings.

Branding 90

Branding Brand Marketing Ethics 90

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. We can present activist stakeholders less as the enemy and more as fellow citizens with legitimate concerns.

System 187

System Public Affairs Employee Nonprofit 187

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” How is your local government benefitting the community? Your overarching strategy is to present a story about your organization that a reporter will want to cover (the trusty news hook). Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong. FIR Network).

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. A code of ethics isn’t a bad idea. The product is only available in the UK presently.

Software 120

Software Pitching Ethics Technology 120

Karen Freberg

JANUARY 18, 2021

The app is growing in popularity and momentum, which is good, but it is still in its infancy and there is still a lot to discover and discuss within the community. Assign audio-only presentations. It really does elevate the conversation to a new level for presentations, and I think it could be a lot of fun to try this out for classes.

Groups 96

Groups Social Media Ethics Meeting 96

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community.

Mobile 116

Mobile Meeting Course Ethics 116

Stephen Waddington

OCTOBER 4, 2018

Here’s a summary of our work presented to the Council today. I returned to the CIPR today to present a summary of the work of the #AIinPR panel to the Council. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Thanks to everyone involved in the CIPR’s #AIinPR panel this year.

Ethics 90

Ethics Tools Groups Government 90

PRSay

JULY 6, 2017

My APR journey started a year before I went through my panel presentation and took the Examination. This included appreciating the role of research, understanding the four-step RPIE process, and recognizing and applying ethical standards for PR practitioners. The first day of the boot camp was the Panel Presentation.

Study 126

Study Ethics Case Study Construction 126

The Proactive Report

NOVEMBER 21, 2023

Niche news channels and platforms Beyond the mainstream, niche news channels and platforms cater to specialized interests and communities, offering tailored content that may not garner attention in traditional media outlets. You may find that your audience is indeed on TikTok!

Newspapers 130

Newspapers Social Media Data Consumer 130

Stern + Associates

AUGUST 15, 2022

Applied futurist and social systems strategist Ari Wallach , founder and executive director of Longpath Labs , helps organizations and individuals discover and leverage a new version of “why” for their work that leads to deeper and more meaningful motivations for all stakeholders – employees, customers, communities and future generations.

Training 62

Training Public Affairs Ethics Groups 62

Bianchi Biz Blog

AUGUST 3, 2023

To help you get started, we offer the following template that is based on our research of current best practices: [Automotive Supplier Name] AI Policy This AI policy aims to establish guidelines and best practices for the responsible and ethical use of Artificial Intelligence within [Automotive Supplier Name].

Automotive 77

Automotive Policies Employee Corporate 77

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. Media bias and PR ethics. Interestingly, a reciprocal question as to whether communicators convey truthful information earned similar scores: 51% said “often” and 44% said “sometimes.”

Survey 116

Survey Measurement Public Affairs Storytelling 116

Solo PR Pro

FEBRUARY 2, 2021

While the APR’s four-step PR process helped Aylett defend her ideas and better understand PR ethics, the credential gave Falkenthal the foundation she needed. Step 3: Panel presentation. Managing relationships, ethics and law and issues and crisis communications are 15% of the exam. Leadership is 20% of the exam.

Study 96

Study Ethics Education Groups 96

PRSay

DECEMBER 27, 2017

With more than 42,000 miles traveled and 550,000 steps for PRSA, I was able to meet, engage, present to and enjoy hundreds of members at Chapter, District, Section, PRSSA and industry functions. I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities.

Leadership 131

Leadership Government Conference Energy 131

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it.

Social Media 62

Social Media Trends Media Guidelines 62