Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 102

Marketing Tourism Local Government 102

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

APRIL 26, 2020

The crisis is having a devastating impact on financial capital but has led to a huge rise in social capital. Communities responses such as The Bay Foodbank are stepping to provide support. The crisis is having a devastating impact on financial capital but has led to a huge rise in social capital. Apply your craft.”

Community 78

Community Crisis Financial Groups 78

Prohibition

JULY 10, 2024

In the digital age, influencer marketing has become crucial to brand strategy. Misaligning with an influencer can damage brand reputation , alienate customers, waste marketing budgets, and even result in long-term financial losses. Alienation of the Target Audience Influencer marketing thrives on authenticity and relevance.

Marketing 62

Marketing Fashion Financial Reputation 62

5W PR

JUNE 20, 2023

Marketing campaigns play a crucial role in promoting rehab and mental health centers. There are a few strategies to ensure that marketing campaigns for rehab and mental health centers prioritize compassion, empathy, and ethical practices, while effectively reaching and engaging the target audience. This approach helps build trust.

Marketing 88

Marketing How To Ethics Insurance 88

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. We represented a credit union through a strong campaign around financial wellness. Promoting leadership.

Branding 185

Branding Brand Marketing Wireless 185

5W PR

APRIL 8, 2024

The world of financial services is experiencing a seismic shift. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity.

Consumer 78

Consumer Financial Ethics Banking 78

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. David Berkowitz , Founder, Serial Marketers .

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. Today’s wellness consumers are faced with navigating diverse landscapes of physical fitness, mental health, mindfulness, financial well-being, and more.

Consumer 78

Consumer Industry Branding Brand 78

Onclusive

JUNE 16, 2023

While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity.

How To 195

How To Consumer Social Media Community 195

PRSay

FEBRUARY 2, 2024

In doing so, the profession has earned itself a seat at the table of overall business metrics that have historically been ruled by lower-funnel marketing tactics, such as lead generation. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times.

Trends 187

Trends Video B2C Measurement 187

Reputation Us

JUNE 26, 2024

Merging for More Than Financials When analyzing and auditing a respective business to determine if proceeding with a merger makes sense, considerations include the strength of both companies’ balance sheets, cultural similarities, and compatible technology and overall strength of brand and vision. “A

Reputation 78

Reputation Financial Training Technology 78

PRSay

OCTOBER 12, 2021

He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter.

Nonprofit 197

Nonprofit Financial Community Leadership 197

5W PR

FEBRUARY 20, 2024

These slogans go beyond marketing and shape every aspect of these brands’ operations. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. Building community Sustainable brands don’t just sell products.

Consumer 78

Consumer Branding Brand Ethics 78

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Branding 90

Branding Brand Marketing Ethics 90

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations.

SEO 134

SEO Content Marketing Marketing Software 134

5W PR

MARCH 12, 2020

Fairygodboss is the largest career community for women, with a mission to improve the workplace through greater transparency. The Financial Gym is a national personal financial services company that takes a fitness-inspired approach to its clients’ finances. The Financial Gym. Fairygodboss.

Apparel 152

Apparel Financial Community Employee 152

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

Nonprofit 53

Nonprofit Community Employee Energy 53

Stephen Waddington

MAY 25, 2021

An audacious ad in the Weekend Financial Times in January promoted Share of Search as a metric for marketing effectiveness. The ad led to a discussion in my House of Marketing & PR community of practice. It also fails to address the sophistication of search marketing and public relations.

Industry 181

Industry Measurement Financial Conference 181

Sword and the Script

JUNE 18, 2024

It’s thankless work but I’ve had some amazing conversations and it’s led me to several conclusions about the state of the market. >>> Sword and the Script Media can help with B2B marketing, PR and social media. Find a trend, pump a lot of money into it, make a lot of noise in the market and hope to get acquired.

B2B 135

B2B Government SMB Real Estate 135

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

5W PR

JANUARY 24, 2024

Brands can also address these concerns directly by offering products and services promoting responsible decision-making, age-appropriate independence, and open communication channels for children. Brands that genuinely reflect this inclusivity in their marketing and product offerings will find favor with open-minded parents.

Trends 78

Trends Branding Brand Policies 78

Deirdre Breakenridge

AUGUST 9, 2017

Until last summer, I thought being a financial analyst was always going to be my career. Please join the #PRStudChat community on August 16, at 8:30 P.M., Brendan Smith is currently studying marketing at West Chester University – College of Business & Public Management. About Anthony DeFrancesco – @AfernyD.

Internal 170

Internal International System Financial 170

Cision

OCTOBER 27, 2016

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Let me explain. that have to be coordinated.

Marketing 120

Marketing Financial Strategy Analytics 120

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. Because when that happens, success depends on standard marketing metrics —the number of email addresses submitted, the amount of traffic to the website, leads generated, etc.

Community 28

Community Marketing Retail Measurement 28

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. Meaningful metrics ESG is a strategic journey for companies.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

AUGUST 17, 2023

Brand building and community engagement Threads is reminiscent of the early days of social media, where the focus was on great content and brand building (not selling). Threads allows brands to relive those glory days by showing off their personalities and making authentic connections with their community. Australia, Canada and Japan.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? What is the appropriate role of marketing in the midst of a crisis? Is there one? So we started talking.

Crisis 92

Crisis Marketing Resources Healthcare 92

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Content picks PR ethics.

Analysis 145

Analysis Tools Software SMB 145

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. It also highlights priority skills areas for the future.

Publicity 199

Publicity Government Crisis Employee 199

Stephen Waddington

DECEMBER 17, 2018

Community – the era of command and control is over, especially in networked agencies. Financial growth creates opportunity for promotion, new talent and investment in other agency priorities. In the UK a vibrant freelance market picks up the slack. X factor – every year hot agencies emerge that seemingly outperform the market.

Agency 114

Agency Marketing Energy Financial 114

PRSay

MAY 25, 2021

In addition, the study showed that inclusive cultures are two times as likely to meet or exceed financial targets, three times as likely to be high-performing, six times more likely to be innovative and eight times more likely to achieve better business outcomes. These practices also help the public believe and trust our messages.

Training 193

Training Policies Study Community 193

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

wiredPRworks

JUNE 8, 2016

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. 12:30 p.m.,

Insurance 40

Insurance Insurance Financial LinkedIn 40