Remove Community Remove Information Remove Local
article thumbnail

S&T Live Recap: Local News Deserts Leave Residents Uninformed, Encourage Misinformation

PRSay

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 77
article thumbnail

How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82
article thumbnail

How This PR Pro Is Helping Communicate Accurate Election Information

PRSay

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. On Twitter , she helps Edwards communicate clearly about voting. itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! 8 and polls will be open from 7 a.m.–7

article thumbnail

As More Newspapers Close, News Deserts Spread Across the United States

PRSay

For more on this topic, join us for the next Strategies & Tactics Live for a conversation about news deserts and the changing local media landscape with Editor-in-Chief John Elsasser and Tim Franklin, the John M. Nearly 90% of those digital sites that offer local news reporting are in metro areas, not in hard-hit, rural counties.

article thumbnail

Online newsroom makes college a community information hub

Presspage

That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says. An information hub The college has been featured in important news stories, and Del Mar officials naturally wish to trumpet the news. ”

article thumbnail

Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it. According to the American Press Association , “Creating a good story means finding and verifying important or interesting information and then presenting it in a way that engages the audience.” How is it bringing in new jobs?

Report 170