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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Technology is a great equalizer for a business. They’re part of the community.

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Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.

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From Traditional Banking to Fintech: The PR Transition

5W PR

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Fintech firms, armed with cutting-edge technology, have disrupted the status quo. Promote technological advancements Innovation is a constant for banks, often going unnoticed. Nonetheless, the environment has evolved.

Banking 78
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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Align Technology. Identify Relevant Groups, Communities. Groups and communities enhance the feeling of community , which is core to social media.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Rallying around small business.

Branding 284
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How to Choose a Press Release Topic for Small Businesses

PR Fuel

Community Involvement. If you have a charity or community involvement coming up, use it to portray your brand in a positive light. Let people know if you’re involved in local events, sports teams, or other inspiration events. The post How to Choose a Press Release Topic for Small Businesses appeared first on eReleases.

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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.