ImPRessions - Crenshaw Communications

JUNE 12, 2020

Nike pledged $40 million over four years to support black communities. Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Wal-Mart has ponied up $100 million in community grants… and the list goes on.

Technology 248

Technology Company Enterprise Community 248

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. Search marketing for relevant content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. Now, we have one centralized platform that allows us to manage the external emails, segment and target them more effectively and measure their success. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. David Sawyer.

Communications 104

Communications Community Measurement Study 104

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. A: Our biggest challenge is that we’re really a small business trying to do big things. Q: How did you decide on the ideal marketing technology stack? A: CMI is really based on a publishing model.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Here’s what I’ve learnt: 28 Observations for Would-Be PR Solo PR Businesses. 1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Cision

APRIL 25, 2016

What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. Small businesses probably aren’t going to use dynamic catalog ads, but they may be able to implement Facebook Pixels to track conversions.

Facebook 120

Facebook Advertising Advertising Measurement 120

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. BCB: Technology has made a massive impact on PR, and the importance of digital can’t be overstated.

Branding 108

Branding Brand Reputation Corporate 108

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Elevating PR efforts through these strategies while adhering to a budget can help businesses/organizations expand their impact.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

FEBRUARY 21, 2017

A one-time small business owner and a former president of the Triangle chapter of the American Marketing Association in Raleigh, he now hangs his hat with a company called ResponsePoint. It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts.

Marketing 65

Marketing System Data Tools 65

Waxing UnLyrical

APRIL 2, 2016

In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. At its core, there are two things AMEX needs to have happen from a business point of view: a) more customers using its credit cards, and b) more merchants accepting its cards. GIPHY link.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Marketing predictions.

Marketing 171

Marketing Employee Content Marketing Media Training 171

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52