Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Earlier this year, Google announced a full-court press to reduce “low-quality, unoriginal content” in search results by as much as 40%.

Local 97

Local SEO Strategy How To 97

5W PR

MAY 6, 2022

PR is a necessary part of most companies, and fintech companies are not an exception. When PR strategies are well-executed, they can help with the growth of the company. If a fintech company is not able to communicate with their potential clients or customers, then the chances for its success dwindle.

How To 88

How To SEO B2C Content Marketing 88

Waxing UnLyrical

JULY 11, 2019

Here’s how to do it: 1. Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies.

Company 84

Company Branding Brand How To 84

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. You’ll extend your reach to highly engaged audiences . Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

5W PR

AUGUST 21, 2023

Creating engaging content Content marketing is a powerful tool for jewelry brands to build brand awareness and connect with customers. Create engaging and visually appealing content that educates, inspires, and entertains the target audience.

Industry 78

Industry How To Fashion Creativity 78

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Is there a need to build or improve reputation? It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.

Writing 136

Writing How To Pitching Privacy 136

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. To write a great press release, you must understand how to communicate effectively with your audience.

Company 98

Company Communications Case Study Engineering 98

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Presspage

JULY 24, 2024

In this article, we’ll explain why it’s time to ditch the age-old conflict between PR and marketing and what checkboxes your company needs to tick to make a collaborative relationship the norm. Audiences are confronted with overwhelming amounts of information and content, making it difficult for companies to set themselves apart.

Marketing 78

Marketing Corporate Reputation Storytelling 78

Critical Mention

DECEMBER 20, 2019

An increase in mentions and link shares, especially from reputable broadcast stations, reputable websites and high-profile social media accounts, can have an incredible impact on brand exposure. Step 1 – Learn How to Get Earned Media. Share company announcements and changes to your business’ platform or products.

How To 103

How To Branding Brand Media 103

Cision

JULY 25, 2017

So, how can you ensure that happens? By using a media database to target reputable outlets in your industry. Additionally, every outlet profile offers information about the company, their audience size and awards won. 81 percent of marketers rate earned media as being more effective or as effective as paid media coverage.

Strategy 257

Strategy How To SEO Engineering 257

PR Fuel

JUNE 9, 2021

These tips can set your press release and content marketing strategies up for success. Discover how to start choosing press release topics with these tips today. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. How to Select a Topic.

Small Business 82

Small Business How To Writing Conference 82

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. It also enlightens brands about specific community pain points that the company can address more actively.

Community 92

Community How To Marketing Data 92

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. David Berkowitz , Founder, Serial Marketers .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Social media content can be repurposed for other channels, especially video and user-generated content. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

Onclusive

AUGUST 1, 2017

Considering all the various parts of the organization the PR practitioner borderlines (ahem: acquisition, content marketing, and more), it’s beneficial for us to study brand strategy and what it takes to create a company that customers feel connected with and loyal to at a deeper level. This is How You Build a Brand With Soul ”.

Branding 231

Branding Brand Guidelines Journalism 231

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job.

How To 106

How To Media Radio Print 106

PR Fuel

MARCH 8, 2022

Over 80% of marketers are actively investing in content marketing. In fact, 60% say content can help generate leads and demand. Content creation is the most outsourced content marketing activity among marketers, too. Some companies have partnerships with only a handful of media outlets.

How To 52

How To SEO Engineering System 52

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. When companies try to do their own PR, it often lacks a strategy and falls through the cracks.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors.

Social Media 120

Social Media Real Estate Media How To 120

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online.

Small Business 158

Small Business Publicity Social Media Web 158

PR in High Definition

DECEMBER 17, 2020

We’ve seen a lot of great things come out of 2020 that had a real impact on lives and society – from the generosity of people and companies offering their money and support to those in need, to finding a better work life balance through remote working –, so it’s not all been doom and gloom. Europe: How to get multi-country comms right.

Reputation 133

Reputation Creativity Crisis Employee 133

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI is already impacting the PR industry. McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

5W PR

APRIL 11, 2022

No matter the size of a business, every company depends on its reputation to achieve success. Publicity can reach a big audience, which gives companies a bigger platform as well as more credibility. Companies that are seen by their customers as reliable and honest benefit from plenty of advantages. Credibility.

Publicity 97

Publicity SEO Engineering Tools 97

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. However, for 2018, the following tactics could have the best results. Contribute.

Branding 114

Branding Brand Reputation LinkedIn 114

Victorious PR

MARCH 30, 2023

Having the best PR company is like having your own personal branding company. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference. Managing Reputation Maintaining a strong reputation is crucial for any brand. We’re here to help!

Branding 52

Branding Brand Reputation Crisis Management 52

Victorious PR

MARCH 30, 2023

Having the best PR company is like having your own personal branding company. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference. Managing Reputation Maintaining a strong reputation is crucial for any brand. We’re here to help!

Publicity 52

Publicity Branding Brand Reputation 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Branding Brand Technology 62

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. How to prepare and fix a PR crisis. And not every company has an appropriate response to that specific crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Branding 112

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 126

Social Media Ethics Trends Viral 126

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

PR Fuel

JULY 7, 2021

Meanwhile, people could start talking about your business, boosting your brand’s reputation. Content marketing is three times more efficient in terms of lead generation than outbound marketing. In fact, 72% of companies say content marketing increases leads. Improve Your ROI.

SEO 52

SEO Engineering How To Google 52

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 Instead, she said her brand’s ad agency was producing a “million-dollar campaign,” and the company’s existing content was just being used by the PR department.

Facebook 0

Facebook Marketing Journalism Creativity 0