PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. The early 2000s saw the addition of social media features.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. It turns out that much like myself, Darren is a content junkie, always on the lookout for interesting, inspiring content. Darren: No.

Creativity 117

Creativity Digital PR Data Pitching 117

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Also see: What BtoB and AdAge Says about Integrated Marketing; Journalism. It Pays to Recognize Customer Comments.

Survey 60

Survey Marketing B2B Infographics 60

MaccaPR

MAY 3, 2019

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?". Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. 59% od companies surveyed late last year say hiring of content marketing is imminent.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

MAY 3, 2017

Free markets demand a free press. The media attention that companies get can positive or negative. Companies need to understand the buying habits of the brands but also the politics of their customers. Companies cannot lose sight of this. Sometimes news stories make the public uncomfortable. We’re at a more emotive point.

Branding 55

Branding Brand Government Ethics 55

ReimaginePR

SEPTEMBER 5, 2016

If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. You need to have a clear purpose behind your blog.

Blogging 120

Blogging How To Infographics Writing 120

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Gamification.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Buzzstream

JUNE 5, 2024

Next are two examples of search-driven keywords related to tools that are pitchable for coverage and can serve as bottom-funnel lead generators for companies. Pinrose is a fragrance company that sells candles, perfumes, and lotions. Let’s look at how Hubspot does this with their Marketing Statistics post. Start free trial 11.

Digital PR 62

Digital PR Examples Strategy Survey 62

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. On the whole, digital media doesn’t just tell stories anymore; it answers questions and anticipates follow-up inquiries, delivering explanatory content on intricacies you might have missed. It’s not just accusations of bias.

Media 111

Media Journalism Content Marketing Education 111

Sword and the Script

AUGUST 2, 2016

He or she is the right hand of a company commander and is responsible for the day-to-day administration of the unit. My degree and early work was in broadcast journalism. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48