In Praise of Trade PR For B2B Companies
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2021
While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment. And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. More thought leadership opportunities.
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