Landis PR

JULY 5, 2022

The numbers also indicated that CEOs and company representatives are less credible sources for reporting than they were a year ago. Here are samples of some of the rest of the highlights that stood out in the surveys: The fight against “fake news” was the biggest challenge for journalism in the last year. Full Cision Report.

Survey 52

Survey Media Pitching Study 52

Beyond PR

JUNE 19, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 69

Communications How To Telecommunications Employee 69

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. For B2B product companies that number came in at 7.1%

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 3, 2017

The media attention that companies get can positive or negative. Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”.

Branding 253

Branding Brand Government Ethics 253

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Everyone knows how they work.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Companies and key influencers with an established online presence often have more reach than the publications they pitch.”.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

MAY 5, 2020

Here’s the list of PR technology companies I’m watching. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence. The company says the average number of daily pitches was 13 in February and just 10 in January. Probably not.

Pitching 84

Pitching Survey System Technology 84

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. All three disciplines — publicity (earned media), owned media and UGC — healthfully co-exist in today’s marketing communications ecosystem. Karlie Kloss on Twitter. advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. In other words, marketers will have to create a well-rounded media ecosystem for their brands.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48