Critical Mention

JANUARY 3, 2018

Improve your writing: While writing never goes out of style for a PR pro, it’s a skill that’s more vital than ever in all that we do. Why do many PR majors graduate with a degree in Journalism? If your writing could use some work, don’t wait. If you don’t get enough chances to write at work, start a blog.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). For example, fraudsters will buy stock in a company traded on pink sheets. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 91

Software Banking Technology Corporate 91

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

JANUARY 14, 2017

In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. In my experience, how a B2B company talks about its product is just as important as how much it talks about its product. 1) B2B Messaging: Add More Insight and Less Product.

B2B 60

B2B Pitching Survey Journalism 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. Infographics. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JULY 30, 2015

As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Check out this infographic for a helpful checklist!

Interviews 120

Interviews How To Media Infographics 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Personas shouldn’t reflect the thoughts and beliefs of the company. This is where businesses falter.

How To 120

How To Tools Exercises Viral 120

Presspage

APRIL 20, 2018

These days, every company must be a publisher. As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Can an industry blogger quickly find boilerplate about your company? Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

Beyond PR

JUNE 19, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 69

Communications How To Telecommunications Employee 69

Sword and the Script

FEBRUARY 16, 2019

Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”. “The Bulldog Reporter: 6 In 10 companies plan to expand creative teams in first half of 2019.

Creativity 75

Creativity Study Survey Advertising 75

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. The Convince & Convert blog ( @convince ): Headed up by company president, Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. No problem, we all start somewhere! Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Also see: What BtoB and AdAge Says about Integrated Marketing; Journalism. There’s a growing body of research suggesting doodling sparks creatively.

Survey 60

Survey Marketing B2B Infographics 60

Cision

MAY 3, 2017

The media attention that companies get can positive or negative. Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”.

Branding 253

Branding Brand Government Ethics 253

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. over the next 12 months.

Marketing 78

Marketing Publicity Survey Study 78

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? If more brands asked and answered this question honestly, they’d be a lot less “company updates” and a lot more valuable customer-relevant information on their blogs. Click Here. Understand Your Audience. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. One contact at a client company is convinced that a particular strategy is perfect, but a different contact at the same company demands that we focus on some other strategy. You need to mediate.

Agency 48

Agency Real Estate Social Media Writing 48

Beyond PR

MAY 3, 2017

The media attention that companies get can positive or negative. Given “the fact that the authorities have proven they are incapable of solving most crimes against journalists, and are often the perpetrators of this violence themselves, then we can legitimately say that journalism is in a state of emergency in this country.”.

Branding 55

Branding Brand Government Ethics 55

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

If multimedia journalism is the biggest trend in the media environment, it’s safe to assume that multimedia publicists are also an emerging trend. Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Buzzstream

JUNE 5, 2024

Next are two examples of search-driven keywords related to tools that are pitchable for coverage and can serve as bottom-funnel lead generators for companies. Pinrose is a fragrance company that sells candles, perfumes, and lotions. I’m writing this piece during Mental Health Awareness Month in May. Start free trial 11.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

MAY 5, 2020

Here’s the list of PR technology companies I’m watching. The company says the average number of daily pitches was 13 in February and just 10 in January. For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company.

Pitching 84

Pitching Survey System Technology 84

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. “That was the thing.

Media 111

Media Journalism Content Marketing Education 111

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” To many, injecting a CTA into a piece of writing is to sully the art form. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111

Stephen Waddington

DECEMBER 5, 2018

You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Journalists want to write stories that will engage their readers. Not much has changed. Everyone knows how they work.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Think of what you’re asking for,” Petersen writes in her post. Quality content at no cost.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48