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5 Key Data Points for CES 2023 PR Planning for Automotive & Mobility Suppliers

Bianchi Biz Blog

With the event being virtual in 2021 due to the pandemic and in-person attendance still affected by COVID in 2022, it’s challenging to predict exactly how 2023 attendance will turn out. As we have seen from other recent events, attendance is still hard to predict. Anticipate an international, diverse audience.

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A New Era for Measuring Communications Campaigns

PRSay

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper.

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Decoding Mental Health Challenges: A Deep Dive with Dr. Gail Saltz

PR for Anyone

With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. Internal comms metrics.

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Three Lessons Learned at the Teen Vogue Summit

Konnect Agency

Our team at Konnect Agency loves attending events to meet and learn from experts in their respective fields. The Konnect team attended the main event on Saturday and sat in on panels that featured valuable lessons – here are a few of our favorites: Lesson 1: BE PERSISTENT.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. When the purpose of the event shifts from selling software to profiting from the event, it becomes a distraction to selling software. Red Bull, Johnson & Johnson).

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Hacking Marketing: 15 Proven Quick Wins and Campaign Concepts for Startups

PR 20/20

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Since that time we’ve conducted dozens of individual sessions for clients and group events at conferences. Comparison Matrix. Most startups suffer from a lack of reach at the top of the funnel.