Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

OCTOBER 15, 2024

Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif. Ahead of her Oct. Another meeting is one thing.

Company 66

Company Employee Internal International 66

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Solo PR Pro

DECEMBER 22, 2020

There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Stern + Associates

JULY 8, 2024

Companies are increasingly recognizing the value of cultivating internal expertise and thought leadership through a dedicated speakers bureau. This makes it easier for event organizers or internal teams to identify suitable speakers for specific opportunities. Use this data to refine your program and adjust strategies.

Corporate 62

Corporate Conference Internal International 62

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. This type of planning includes making sure that your team is communicating well internally, too. “If If something is a problem internally, then it could explode externally,” said Emerick.

Social Media 117

Social Media Conference Media Corporate 117

Katie Paine's Measurement Blog

MAY 4, 2017

From a practitioners’ perspective, the 2017 International Public Relations Research Conference (IPRRC) paper presented by Sean Williams, Julie O’Neil, Stacey Smith, and Michele Ewing is the best new thing in the world. The paper […]. The paper […].

Internal 40

Internal International Measurement Communications 40

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To Comparison System 52

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt.

Agency 310

Agency Measurement Meeting Reputation 310

5W PR

OCTOBER 9, 2024

Internal communication fosters positive relationships within an organization. Following industry news, attending conferences, and participating in online communities ensures strategies remain competitive. Measure Success Establish key performance indicators (KPIs) to measure the success of integrated PR and digital marketing campaigns.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. It is an innovative means of internal engagement that often spills out onto social media. You can catchup with the replay on YouTube.

Report 203

Report Energy Print Measurement 203

Onclusive

APRIL 3, 2019

Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. It’s about driving measurably better results by telling better stories. Craft Your Movie Pitch. “I

Storytelling 284

Storytelling B2C Retail Measurement 284

Waxing UnLyrical

NOVEMBER 9, 2016

In PR we beat a concept so hard that it dies a quick and untimely death, only to remain in circulation until the very last PRSA chapter has held its professional development conference. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

Storytelling 94

Storytelling Measurement Ethics Web 94

Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. That coverage is not typical for mid-size companies.

Data 273

Data Report Study Analysis 273

5W PR

AUGUST 1, 2024

PR encourages healthcare providers to communicate openly about their policies, safety measures, and even past mistakes. Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Transparency in PR extends beyond reactive communication.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Karen Freberg

SEPTEMBER 20, 2021

I had lots of international talks, professional presentations, and book chapters, but two research articles. This study was rejected by several journals and conferences before it was finally published. That’s it! One was on a psychology study, and the other focused on this little area called influencers. Still had a ways to go.

Measurement 83

Measurement Conference Study Industry 83

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. See Critical Mention at the PRSA International Conference in Boston, October 8—10, 2017. About Critical Mention. Media Contact. Critical Mention, Inc.

Internal 60

Internal International Television Radio 60

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. I attended academic conferences such as Bledcom, the annual research conference that takes place in Slovenia each year, to learn from academic colleagues. There’s a series of perennial issues in public relations.

Case Study 201

Case Study Conference Exercises Print 201

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. And I’d argue that no marketing function confers the credibility and SEO impact of earned media. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. Ah…my host.

Conference 40

Conference Hotels International Internal 40

PRSay

APRIL 5, 2023

Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Organizations that have international audiences were more likely to select media placements and freelancers as their top budgetary expenditures. Many consumers buy CBD products online.

Survey 86

Survey Measurement Employee Retail 86

The Resolution Blog

OCTOBER 26, 2017

Precious time to learn new skills or get better at measuring your work… №2. There is no silver-bullet in PR measurement. Tools for measurement will help. With all PR measurement remember…. Read presentation from the PRSA International PR conference above. It will take time to do this well so plan for it.

How To 181

How To SEO eBook Measurement 181

Waxing UnLyrical

OCTOBER 14, 2011

tomorrow, for PRSA’s 2011 International Conference. I love this conference. I’m presenting on Monday at 3:30 pm ET (would love to see you there if you’re headed thataway) on practical measurement. Now, if you’ve seen/heard me talk about measurement before, you can skip my session.

Measurement 74

Measurement Conference Case Study Meeting 74

Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 78

Measurement Conference Tourism Blogging 78

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Obviously we are big fans of the industry following a set of standards, getting away from meaningless metrics and digging deep into what PR measurement should entail.

Analysis 50

Analysis Measurement Analytics Creativity 50

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. And this is precisely why seizing the opportunities the digital age gives us is critical, and why measurement is such a huge part of smart integrated communications. Focusing on integration and strategy is key. .

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. On some best practices for measuring content: A2: #1 measure is #engagement. On how PR pros can improve their design, delivery, and measurement of content: A7: My mantra.DO Dan Cohen , and the inimitable Fay Shapiro of commPRO.biz.

Measurement 40

Measurement Journalism Video Community 40

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

NOVEMBER 19, 2017

A calendar of the key international events in public relations in 2018. 3 to 6 June – IABC World Conference , Montreal. 12 to 14 June – 10 th Annual Global Summit on Measurement , AMEC, Barcelona. 18 to 22 June – The 65 th International Festival of Creativity , Cannes. 11 to 12 July – History of PR Conference , Brighton.

Publicity 68

Publicity Conference Journalism Internal 68