Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Utilizing influencer partnerships can also be a powerful strategy. million users TikTok : 12.6

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 87

Social Media Media Mobile SEO 87

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Branding 48

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.

Automotive 97

Automotive Technology Communications Mobile 97

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Bianchi Biz Blog

MARCH 2, 2023

To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any. Corporate buyers tell us all the time: “PR agencies all look the same. And frankly, they don’t care about PR agencies. That is, until the moment they need one. A sea of sameness.

Agency 110

Agency Automotive Engineering Education 110

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. 3 Ways to Maintain Control of Your Corporate Social Media. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Meet people where they are. pictured above ), during an Oct.

Social Media 120

Social Media Conference Media Corporate 120

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. Employee Amplification: Every time you send out a news release or secure editorial coverage, take the time to promote this information heavily to internal and external audiences.

Facebook 178

Facebook Community Advertising Advertising 178

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. If so, how secure it your email service provider and are your employees required to change their passwords regularly? Do you and your employees use smart phones and tablets? Tweet this!).

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Shift Communications

DECEMBER 23, 2015

Corporate jargon and unexciting news? Think about your brand’s audience – including customers, prospects, shareholders, employees, media, etc. Make it Mobile . If your content isn’t optimized for mobile, it will go nowhere. Americans are consumed by their phones (I, for one, am guilty as charged). Got that number?

Mobile 60

Mobile Social Media Analysis Strategy 60

The Awards Blog

SEPTEMBER 9, 2019

Many corporations view applying for industry awards as a bit too self-promotional, a waste of critical advertising budget, and far too time-consuming. Just finding the right awards to apply to is itself time-consuming, but there are ways to shortlist the right awards to apply to. Why enter an award program?

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

JULY 19, 2016

While content marketing “is a time-consuming tactic that requires a commitment” a majority (66%) “consider their content marketing successful” when compared with the competition. The CMO Survey with Social & Mobile Marketing Takeaways. If you enjoyed this post, you might also like: Scale Content Marketing: Employees are the Secret.

Survey 60

Survey Content Marketing Marketing B2B 60

Melissa Agnes

JULY 19, 2016

It’s no secret that social media and mobile technology have changed the landscape for crisis management. Live-streamed video footage comes with a certain amount of weight – especially when it’s produced by a seemingly innocent bystander or individual, rather than a corporation. Perception is reality.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Cision

JUNE 13, 2016

For grassroots managers working with a corporate or association environment, finding your supporters is the easier part, but motivating them to take action, and often competing with the other messages your organization is sending out, makes it tough to grab your employees or members attention. Images via Pixabay: 1 , 2 , 3.

Communications 120

Communications Social Media Meeting Public Affairs 120

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. This period corresponded with the rise of mobile networks and devices. What we do 5.

Government 103

Government Education Print Ethics 103

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. What once worked was no longer applicable. Cleaning boom.

Travel 52

Travel Film Guidelines Consumer 52

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Click here activate employees on social and facilitate word-of-mouth.

Energy 120

Energy Viral Storytelling Community 120

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

JULY 15, 2015

A few years back, there were communicators who were so focused on the present, they weren’t heeding those speaking about the importance of communications measurement, the impact of mobile communications and mobile marketing, or the value of creating content that consumers wished to upload and share.

Communications 40

Communications Leadership Mobile Policies 40

MaccaPR

SEPTEMBER 13, 2016

You may believe they’re hidden safely away on your company’s server, but the reality is that a renegade hacking collective, a bored 15-year-old in North Korea or a 20-year-old former employee with an iPhone and a grudge can crack your secrets wide open. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 192

Marketing Content Marketing Data Social Media 192

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs.

Travel 103

Travel Technology Transportation Airlines 103

Maxim Behar

JULY 4, 2024

Since you are the person who has the right to speak about communication, I want to start with a broad question, which is: What do you think about the way Bulgarians communicate – from daily interactions to how Bulgarian politicians communicate their ideas to the voters, to how businesses communicate with consumers? Why publishers?

Newspapers 59

Newspapers Social Media System Writing 59

5W PR

NOVEMBER 11, 2019

Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services.

Data 68

Data Telecommunications Infographics Retail 68

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Mobile friendly and work across platform including social media, web sites. Seven ways PR and corporate communications can use GIFs. Why use animated gifs?

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. Thought Leaders/Employees Surpass CEOs in Credibility. The level of trust a consumer has in different aspects of a company’s behavior shifts depending on the presumed job exposure to the issue being assessed.

Study 120

Study Engineering Mobile Crisis 120

PRSay

OCTOBER 27, 2017

The 24/7 news and information cycle has radically changed with the ability for anyone with a laptop or mobile device to influence with a simple finger stroke on a keyboard, touchpad or a ready-set-go image or video. This democratization has opened up an entire new world of opportunity for everyone to engage, consume, share and break news.

Leadership 114

Leadership Communications Hotels Tourism 114

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. billion are connected by mobile phone. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78