Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Second to that are the infrastructure investments of owned media for channels like email, mobile and web, as evidenced by the success of marketing clouds from Adobe, Oracle and Salesforce.com.

Software 0

Software Media Leadership Journalism 0

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. From social media to ecommerce and podcasts to print, there are more channels then ever for a potential customer to engage with your brand. Check the app.

Branding 90

Branding Brand Marketing Enterprise 90

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This period corresponded with the rise of mobile networks and devices. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch. Read the fine print.

Media 136

Media Mobile Telecommunications Pitching 136

Maxim Behar

JULY 4, 2024

Since you are the person who has the right to speak about communication, I want to start with a broad question, which is: What do you think about the way Bulgarians communicate – from daily interactions to how Bulgarian politicians communicate their ideas to the voters, to how businesses communicate with consumers? Why publishers?

Newspapers 59

Newspapers Social Media System Writing 59

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Stuart Bruce

MAY 3, 2016

I like getting new mobiles and laptops, but have never understood Apple mania. The downside is that it sucks for sustainability and I’m disappointed a good corporate citizen like Microsoft hasn’t addressed this. Shipping is a surprisingly large proportion of the sustainability footprint of consumer electronics. I like gadgets.

Local 60

Local Writing Reddit Web 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

JANUARY 26, 2011

Doesn’t it call to mind the Flickr-Virgin Mobile brouhaha from a few years ago? However, its not like they really trust ANY major corporation out there. Today 3 in 4 US consumers will not log into Facebook. With Facebook, the problem is that many people DONT read through the fine print, adjust their privacy settings, etc.

Facebook 107

Facebook Privacy Twitter Social Media 107

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. Consequently, you don’t need to affect trust through the sheer economic privilege of possessing the resources to print more paper. Search engines have democratized content. Notice, the use of “overall strategy.”.

Study 120

Study Engineering Mobile Crisis 120

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

The Taylor Bennett Foundation , Blueprint and mine and Sarah Waddington’s community interest company Socially Mobile aim to make specific interventions but this issue needs to be addressed downstream. The New York Times printed the article in full. They act as a common, corporate language. In this sense they’re a useful tool.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Corporate citizens need to be the change they want to see. Around utilities we are consuming more information in smaller doses. What’s your advice?

Report 225

Report Media Advertising Advertising 225