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Helsinki, Finland – Growth Path Ahead

Landis PR

For instance Google and Microsoft both have large data centers in Finland. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova. Radio is listened to more in Finland than in the other Nordic countries.

Radio 64
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Connect with Tony on Twitter @tonytie.

Hotels 198
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7 Tricks for Creating Impactful PR Campaigns

PR Fuel

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! This sounds straight-forward, but it’s not.

Marketing 239
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Media Monitoring: How to Plan, Execute and Engage

Cision

Maybe you work closely with a local TV station and need to consider broadcast monitoring. Not only will this help give you a leg up in your competitive industry space, but you can use comparative analytics to evaluate data like company mindshare and audience demographics. Present: Where is your brand now ?

How To 265
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Holiday PR: Too Late to Catch the Polar Express?

Barokas

Black Friday and Cyber Monday Post-Mortems : Black Friday and Cyber Monday provide huge PR opportunities, and not just for consumer-facing companies. Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in.

Survey 60