Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? There must be some guidelines.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Who is fielding questions from customers, suppliers, consumers? What are your consumers saying? Who is defending you?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

The Stalwart Blog

OCTOBER 3, 2019

David: Yeah, I was really interested when we talked and got together a couple of weeks ago, about your specialty in crisis governance. So let me first talk about what I consider a governance crisis to be. Not all crises are governance crises. I mean, any organization can have a governance crisis. John Tishler: Yeah, sure.

Government 74

Government Crisis Video Interviews 74

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops.

Groups 55

Groups Meeting Transportation Media 55

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. We look at their governance practices, which has become incredibly important.

Ethics 71

Ethics Training Financial Survey 71

Prohibition

MAY 15, 2020

COVID comms: The governments unclear campaign message. In a time that’s riddled with uncertainty, clarity and consistency is what’s needed – which unfortunately, many feel as though the UK government have failed to provide with their most recent campaign. Makes no sense.’. Burger backlash: Burger Kings Veganuary mess-up.

Crisis 71

Crisis Government Social Media Reputation 71

OnePitch

MAY 31, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. I basically talk about how affordability impacts consumers, or how the market is changing and how it will go on to affect consumers in the long run. . [00:02:29] Yeah, and I interned a bit at CBS.

Real Estate 52

Real Estate Pitching Data LinkedIn 52

Prohibition

MAY 15, 2020

COVID comms: The governments unclear campaign message. In a time that’s riddled with uncertainty, clarity and consistency is what’s needed – which unfortunately, many feel as though the UK government have failed to provide with their most recent campaign. Makes no sense.’. Burger backlash: Burger Kings Veganuary mess-up.

Crisis 62

Crisis Government Social Media Reputation 62

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Cision

JANUARY 20, 2016

My role was public relations, so I managed all the media that attended the mountain, came to the mountain to do stories and set them up with interviews and provided them specific data. So I think I would say I’m a consumer marketer by trade, but a purpose-driven communicator by passion.

Corporate 120

Corporate Journalism Nonprofit Television 120

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. We look at their governance practices, which has become incredibly important.

Ethics 52

Ethics Training Financial Survey 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The report provides an international perspective on the challenges facing the PR business. These devices have provided the means for consumers to connect to the internet wherever and whenever.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 17, 2018

Merritt Allen is the owner and executive director of Vox Optima , which is a strategic communications firm with a long history of working with the government. So much has changed in PR, I wanted to understand how it has impacted communications in government. Merritt Allen is my guest on this edition of the Off Script series.

Government 91

Government Publicity Public Affairs Facebook 91

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Maxim Behar

JANUARY 11, 2024

It's the formula of the three S's that has governed our entire business all these years. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. And when I interview a colleague, I don't read CVs, I usually look the candidates in the eye.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

JULY 4, 2024

Since you are the person who has the right to speak about communication, I want to start with a broad question, which is: What do you think about the way Bulgarians communicate – from daily interactions to how Bulgarian politicians communicate their ideas to the voters, to how businesses communicate with consumers? Why publishers?

Newspapers 59

Newspapers Social Media System Writing 59

Ethical Voices

DECEMBER 12, 2022

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. And consumers and people are expecting brands to take a stand and stand for something now more so than ever. They come right after the government and media. It absolutely is.

Ethics 74

Ethics Branding Brand Internal 74

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Unfortunately, that’s exactly what happened when the news broke that credit-reporting giant Equifax suffered a breach that could compromise the privacy of some 143 million consumers. In that time, it should have started an internal security investigation, and maybe it did. How did it escalate? Take the full measure of the situation.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Government officials. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Maxim Behar

NOVEMBER 15, 2023

You know royalty, you know the leaders of the international political scene. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. They use the resources of the International Monetary Fund. But yes, the country must be governed somehow.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

FEBRUARY 19, 2024

It was with Mr. Behar and M3 Communications Group that we organized the events "Recharge Your Career" and the international forum "Be Renewable" last year. Together with the government. The World Bank and the International Fund loans will be accepted if none are from European funds. You can find the entire interview here.

Energy 59

Energy Communications System Hotels 59

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Stuart is an international PR adviser, speaker, trainer, and blogger. For me, as a local government employee, there are clear political boundaries. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. We’ll look at ethics and governance. Edward Snowdon wants us to be afraid of big government prying into our lives. You’re a danger to your employer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. The billionaire space race is pretty self-indulgent , but it’s also entertaining and it fills a gap that government programs can’t. Billionaire Astronauts. Jeff Bezos had a good year. Activision Blizzard. Badly played.

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

A government task force faulted Boeing for failing to adequately educate pilots on its automated safety system known as MCAS. This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. At best, the interview was startingly tone-deaf. Tech unicorns stumble.

Real Estate 156

Real Estate Reputation System Sports 156

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. I interviewed all the people who would be stakeholders in our work,” she told us. “I Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said. Consolidate your review process.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Think outside the conference tick-box of topics and speakers.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Think outside the conference tick-box of topics and speakers.

Communications 40

Communications Conference Government Policies 40

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Get weekly exclusives (find a celebrity, conduct the interview etc.). Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

SEPTEMBER 2, 2014

Early in my career I made it a point to do several yearly informational interviews with senior marketing professionals to gain guidance and insight into my career path. (I Companies have budgets for programs, but often lack internal expertise and know-how to create content that builds demand generation.

Content Marketing 111

Content Marketing Mobile Google B2B 111

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. If consumers forget what your logo looks like, your business may need better branding. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62

PR Conversations

MARCH 19, 2015

In the current landscape, each day consumes (and exhausts) the next. The selfie as self-expression. ” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. The power of the image.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

In the current landscape, each day consumes (and exhausts) the next. The selfie as self-expression. ” This “self expression” thought came to both of us halfway through two, intense hours of conversation, although the selfie metaphor is entirely Ewen’s construct. The power of the image.

System 40

System Construction Public Affairs Publicity 40