Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. How is your local government benefitting the community? The webinar is available for free to PRSA members. Can you make it happen?” If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

Meeting 78

Meeting Automotive Media Technology 78

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? There must be some guidelines.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Shift Communications

JANUARY 20, 2015

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. Zach Burrus.

Marketing 60

Marketing Privacy Big Data Technology 60

Cision

MAY 31, 2016

In this interview, Beth discusses the challenges life science companies face, the importance of reputation management and how to share knowledge and gain the interest of your audience through integrated communication. Ensure compliance with FDA, SEC and other regulatory rules governing communications. Be a student of the craft.

Reputation 120

Reputation Newspapers Sports Travel 120

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs.

Public Affairs 227

Public Affairs Local Education Policies 227

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization: Powering intelligent consumer experiences. All powered by IBM Watson's cognitive technology. Production.

Tools 71

Tools Marketing Enterprise Software 71

Mindful Marketing

OCTOBER 10, 2021

The iconic social network that’s often been the focus of questions from citizens and senators, was back in the spotlight after a former Facebook employee-turned-whistleblower appeared on 60 Minutes and exposed a series of alleged corporate abuses, most impacting consumers. It plays a critical behavior-modifying role.

Facebook 79

Facebook Social Media Government Employee 79

Deirdre Breakenridge

JUNE 13, 2016

Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. They must be ready to communicate in a real-time environment with consumers who are demanding immediate attention.

Social Media 0

Social Media Education Media Training 0

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance. CES2022 PR Planning Forward: 5 Noteworthy Data Points.

Automotive 78

Automotive Media Report Print 78

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

NOVEMBER 27, 2018

1) Marketing seems to be tasked with a growing list of responsibilities – traditionally with things like awareness, leads, brand, voice of the customer, and more recently with data, analytics, technology and CX – what is the role of marketing in this modern environment? Want to be interviewed for the Off Script series? 33: Bryan Young.

Interviews 63

Interviews Software Government Journalism 63

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. We also continually report on government regulations including things like hours of service (time limits on daily driving for commercial truck drivers) and continually changing greenhouse gas emissions mandates that impact fleets.

Groups 55

Groups Meeting Transportation Media 55

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 69

Enterprise Ethics Engineering Technology 69

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Waxing UnLyrical

AUGUST 14, 2013

Yet, they haven’t direct control over actions, impromptu answers, or spontaneous interviews that very often arise for their counterparts. Needless to say, this was a tedious and highly time-consuming process. In no uncertain terms, their job description is based on ensuring the positive reputation of their client or employer.

Big Data 81

Big Data Government Local Data 81

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. These devices have provided the means for consumers to connect to the internet wherever and whenever. Governments and law makers are slowly awakening to the issue but aren’t moving quickly enough.

Government 103

Government Education Print Ethics 103

Beyond PR

APRIL 25, 2016

Finance, a look at The Hill’s new Latino section, and an interview with CNN en Español’s Ismael Cala. politics and government but now returns to issues she specializes in. Go behind the scenes with Cala in Beyond Bylines’ latest Career Crossroads interview. Want even more media moves?

Public Affairs 40

Public Affairs Media Privacy Interviews 40

Cision

SEPTEMBER 8, 2016

It’s not necessarily about content or technology, he explained in his keynote. With strategy in hand, your brand can work together to prioritize your content’s substance, structure, workflow and governance. Ask Shareology author Bryan Kramer and he’ll tell you it’s not about business-to-business or business-to-consumer.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. Every year you will read recaps of products, technologies and parties within the interactive portion of the event. SHIFTxSW part 3: Sights from those battle lines.

Privacy 60

Privacy Hotels Film Data 60

Bianchi Biz Blog

NOVEMBER 9, 2020

government statistics showing newsroom employment dropping 29 percent since 2010; and. It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”. See these related interviews: Legal Marketing and Snake Oil; Off Script #21: Larry Bodine.

Marketing 69

Marketing Ethics Interviews Meeting 69

Sword and the Script

JULY 17, 2018

Merritt Allen is the owner and executive director of Vox Optima , which is a strategic communications firm with a long history of working with the government. So much has changed in PR, I wanted to understand how it has impacted communications in government. Merritt Allen is my guest on this edition of the Off Script series.

Government 91

Government Publicity Public Affairs Facebook 91

Maxim Behar

JANUARY 11, 2024

It's the formula of the three S's that has governed our entire business all these years. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Host: Any new technology as you said needs time and adaptation. and “Where are you from?”

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

JULY 4, 2024

Since you are the person who has the right to speak about communication, I want to start with a broad question, which is: What do you think about the way Bulgarians communicate – from daily interactions to how Bulgarian politicians communicate their ideas to the voters, to how businesses communicate with consumers? Why publishers?

Newspapers 59

Newspapers Social Media System Writing 59

Remote PR Jobs

SEPTEMBER 25, 2023

Hosts Brooke Gladstone and Bob Garfield analyze the week’s biggest stories tackling topics like threats to free speech and government transparency. Inside PR’s focus revolves around the intersection of PR alongside business and technology. The Duct Tape Marketing podcast offers tips from thought leaders and experts twice a week.

Pitching 100

Pitching Interviews Trends Journalism 100

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. An auto show within a consumer electronics show.

Automotive 129

Automotive Mobile Technology Hotels 129

Sword and the Script

DECEMBER 25, 2018

The Off Script series is a question an answer style interview published here about once per month. Eleven such interviews were published in 2018 – having missed only in June – and in each one I strive to pull out one little moment to highlight. What has changed the most is the fact that consumers are now in full control.”.

Marketing 60

Marketing Government Interviews Technology 60

Sword and the Script

APRIL 17, 2018

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. At the end of the day, technology shouldn’t be driving decisions.

Marketing 63

Marketing Technology Data System 63

Sword and the Script

OCTOBER 16, 2018

The technology would create the perfect message, deliver to the right people, at the right time, score the leads appropriately, and then hand a list of buy-ready names to sales. Utopian perhaps, but technology in and of itself may not be an advantage unless you have the capacity to use it effectively. It just doesn’t work that way.

Marketing 54

Marketing Real Estate Analytics Interviews 54

Buzzstream

SEPTEMBER 18, 2024

So for instance, is there a government website, which typically happens to be the way that they’re soaking up 95 percent of the links. And I’ve thought about putting out something like that for BuzzStream readers, like adding it to the newsletter of like, here’s a roundup of a couple of cool, but it can be time consuming.

Creativity 117

Creativity Digital PR Data Pitching 117

Prohibition

DECEMBER 17, 2021

Information technology team. Government officials. They will include first responders, relatives of customers, social media users, government representatives, regulators and more. Domino’s Pizza apologised and informed its consumers that the two employees are not representative of the company’s brand.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Maxim Behar

FEBRUARY 19, 2024

Together with the government. I began to read, compare different offers, and compare other technologies and suppliers, and I was sure that I had to switch to solar energy as quickly as possible. You can find the entire interview here. Maxim: from those times when state-owned meant unmanaged.

Energy 59

Energy Communications System Hotels 59

PR Conversations

JUNE 3, 2016

I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse. There are PR people I’ve met who couldn’t name a favourite blog, don’t consume news or magazines and can’t see the point of Twitter. The iPhone.

Government 40

Government Social Media Local Corporate 40

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. The billionaire space race is pretty self-indulgent , but it’s also entertaining and it fills a gap that government programs can’t. Billionaire Astronauts. Jeff Bezos had a good year. Activision Blizzard. Badly played.

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

A government task force faulted Boeing for failing to adequately educate pilots on its automated safety system known as MCAS. This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. At best, the interview was startingly tone-deaf. Tech unicorns stumble.

Real Estate 156

Real Estate Reputation System Sports 156