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Faces & Markets of PRGN: India – Where Diversity Meets Dynamic Growth

Bianchi Biz Blog

This is fueled by its fast-growing economy, diverse workforce, and dynamic consumer base, driven by a young population. With a broad consumer base, PR plans require strategically tailored campaigns to resonate with regional needs and nuances.

Meeting 92
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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Communications, media and PR market in Malaysia Malaysia’s diverse media landscape is intricately shaped by a combination of regulatory frameworks, technological advancements, and socio-political influences, with the main languages being Malay, English and Mandarin. Utilize social media channels to connect with consumers.

Marketing 102
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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. So, how did the ads do this year?

Sports 86
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Helsinki, Finland – Growth Path Ahead

Landis PR

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. For the original blog, please visit here.

Radio 64
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Faces & Markets of PRGN: Italy – Empowering Innovation with Food, Design, Fashion and Tech

Bianchi Biz Blog

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. As a results-driven agency, Sound PR is committed to implementing large-scale, customer-centric strategies.

Fashion 70
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How to Use Dynamic Listening to Reach New Customers

Cision

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. How to do that?

How To 149
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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Consumers have become more cost conscious.