Content Marketing Journalism Local Web 
Prohibition
JULY 14, 2017
Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?
Cision
OCTOBER 6, 2016
But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts.
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Flack's Revenge
AUGUST 1, 2018
Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. Now I was strangely stumped, even disinterested. These are different times.
Sword and the Script
AUGUST 14, 2018
For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism. A good place to start is with your own content.
Buzzstream
SEPTEMBER 3, 2024
Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. For example, I exclusively handle guest contributions for The Next Web, so any email pitching news stories tend to go ignored by me until I have time to potentially respond.”
PR 20/20
SEPTEMBER 17, 2019
Marketers will likely gravitate toward tracks including: Advertising and brand experience. Media and journalism. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Marketing AI Conference (MAICON). Tech industry.
Journalistics
APRIL 17, 2013
When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. Think Local.
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