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How to Overcome 7 Top Content Marketing Challenges

Cision

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

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Creating Buyer Personas For Your Target Audience

Contently - Strategy

As a marketer, you know how important it is to know your audience like the back of your hand (or perhaps more accurately, like the contents of the half-a-dozen spreadsheets you use on a daily basis). Their content guides create a clear solution for budgeters now struggling to replace a system they’d likely relied on for years.

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What Is Google Perspectives and How Will It Impact Content Strategy?

Contently - Strategy

These changes are forcing marketers to reconsider how we optimize and create content. These users prefer content that feels like it was created by an authentic person rather than something churned out by an SEO strategy. The Perspectives filter provides a combination of YouTube videos and a Reddit conversation.

Google 52
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Level Up Your Content Campaigns Through Next-Gen Channels and Mediums

Contently - Strategy

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

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Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

How will you make your marketing program even savvier in 2019? We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. Best of luck in 2019! You’re in luck.

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. Content marketers often have difficulty getting executive buy-in for customer research. Best for: Companies with a tight marketing budget. The takeaway? It comes down to three reasons: Fear. Lack of buy-in.

B2B 127