Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Director, Global Corporate Communications, Mimecast. Integrating PR and marketing. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Communications Conversations

OCTOBER 29, 2019

Here were five big lessons I heard: #1 – Your employee audience may wind up being your biggest audience. In both cases, Kevin and Monica believe their employee audiences for their podcasts are substantial ( The Taste of General Mills’ most recent podcast actually FEATURES an employee’s daughter!

Corporate 104

Corporate SMB Banking Employee 104

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Synthesize the complex.

Conference 113

Conference Communications Storytelling Social Media 113

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 22) “I am a storyteller and I look out for people.”.

Employee 147

Employee Print Writing Survey 147

Newsfile

MAY 11, 2023

Examples: Citi Releases Annual Environmental, Social and Governance (ESG) Report for 2022 Ivanhoe Mines Publishes 2022 Sustainability Report Send an ESG Press Release 2. Examples: Fremont Gold Announces the Appointment of Jason Libenson to Board of Directors Datametrex Appoints New Chief Operating Officer 4.

Writing 52

Writing Energy Training Education 52

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As For starters, leaders must make sure they are taking care of themselves. Remaining authentic. But don’t go in if it’s not authentic.”.

Agency 117

Agency Crisis Communications Consumer 117

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. For example, can you identify a “hero” in your story?

Employee 151

Employee Communications Storytelling Corporate 151

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 87

Employee Internal International Training 87

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. Captivate, Then Maintain.

Consumer 243

Consumer Branding Brand How To 243

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand.

Employee 120

Employee Social Media Education Branding 120

Communications Conversations

MAY 11, 2017

But, we haven’t seen too many good examples of companies using that “story” functionality creatively. We’re always talking about ways to make your content work harder for you–perfect example right here. These are the storytellers of 2017. They can put a story together.

Social Media 68

Social Media Trends Radio Media 68

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 128

Storytelling Communications Survey Case Study 128

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

OCTOBER 16, 2017

As an example. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” I still think it. .

Media 202

Media Storytelling Technology Data 202

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. For example, Cision owned PR Newswire (for sending news releases) and Bulletin Intelligence (media intelligence).

Marketing 79

Marketing Data Wireless Industry 79

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

PR 20/20

JUNE 25, 2019

For example, Patagonia takes action to protect public lands and fund environmental groups. PR 20/20 works with stakeholders across the company (employees, customers, leadership and beyond) to consult and align on the brand core. Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

Burrelles Fresh Ideas

MAY 21, 2024

Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative. According to the Health Enhancement Research Organization (HERO), investing just a dollar in employee wellness can yield $6 in healthcare cost savings and increased productivity.

Employee 97

Employee Pinterest Resources System 97

MaccaPR

MARCH 12, 2019

Oh, I have a great example - Medela , the largest breast pump brand in the world, is based out of Chicago in the US. We helped build that brand with a foundation of storytelling, which is a special challenge given that Bind is a B2B company that sells not direct to consumer, but to self-insured employers.

Agency 54

Agency Healthcare Interviews Insurance 54

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 192

Marketing Content Marketing Data Social Media 192

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. Captivate, Then Maintain. Move Away From the Status Quo.

Consumer 49

Consumer Branding Brand Reputation 49

Sword and the Script

MARCH 22, 2016

Critical to exceptional client service, is the Achilles heel of employee turnover. Sentiment analysis, for example, looks mighty interesting in a dashboard, but with a few outliers, it’s hard to find a pragmatic business application. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. I thought, “Holy cow, you could really see that message from Space?”

Film 48

Film Marketing YouTube Advertising 48

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Pixar’s storytelling rules. Guest Post by Kristin Piombino. Give them a try.

Storytelling 40

Storytelling Resources Writing Corporate 40

Doctor Spin

DECEMBER 3, 2023

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We For example, framing a business setback as an opportunity for innovation. Framing in PR is a learnable language skill. Framing of situations. Present a business situation in a new light to challenge existing biases.

How To 52

How To Leadership eBook Journalism 52

Contently - Strategy

OCTOBER 15, 2020

A few good examples of this include CoSchedule’s Headline Analyzer and Canva’s Color Palette Generator. Salesforce, for example, has a free ROI calculator that promises to show “how revenue, gross margin, and cost control could improve.” Way back in 2011, some employees at HubSpot had an idea.

B2B 145

B2B Trends Video Course 145

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

OCTOBER 15, 2021

A few good examples of this include CoSchedule’s Headline Analyzer and Canva’s Color Palette Generator. Salesforce, for example, has a free ROI calculator that promises to show “how revenue, gross margin, and cost control could improve.” Way back in 2011, some employees at HubSpot had an idea.

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 28, 2022

3) lack of employee experience (25%). Effective storytelling improves valuations. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Why clients hire agencies, consultants and freelancers: an extra pair of hands.

B2B 117

B2B Marketing Survey Software 117