Deirdre Breakenridge

OCTOBER 20, 2015

I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. For example, Carrie Morgan, an experienced PR pro, decided to host a twitter chat with my entire Intro to PR class this semester.

Education 150

Education Training Course Social Media 150

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread.

Publicity 40

Publicity Ethics Creativity Travel 40

Contently - Strategy

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Take Nerdwallet’s investing newsletter as an example. It’s okay to point out the ethical flaws in, say, subprime lending programs, while writing honestly about the helpful products your bank offers.

Financial 79

Financial Banking Content Marketing Writing 79

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 192

Marketing Content Marketing Data Social Media 192

MaccaPR

MAY 28, 2015

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Doctor Spin

DECEMBER 3, 2023

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We For example, framing a business setback as an opportunity for innovation. Framing in PR is a learnable language skill. Framing of situations. Present a business situation in a new light to challenge existing biases.

How To 52

How To Leadership eBook Journalism 52

Stuart Bruce

SEPTEMBER 16, 2017

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. Idea 3 – Use Alexa for corporate storytelling or training by creating interactive skills.

Google 110

Google Corporate Local Privacy 110

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. The current partnership between NPR and Kaiser Permanente (Kaiser Health News) is a perfect example of that. I think my background as a journalist plays well in corporate communications/PR. A lot of things.

Media 112

Media Journalism Report Video 112

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. MP: The advice I received early was from my parents who both lead by example and told me to work hard and go the extra mile. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career. More responsibility?

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. MP: The advice I received early was from my parents who both lead by example and told me to work hard and go the extra mile. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career. More responsibility?

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Mindful Marketing

JULY 26, 2019

based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” So, the question: Is it ethical for organizations to employ virtual influencers? For me, the biggest ethical concern surrounding virtual influencers is the potential for deception.

Ethics 70

Ethics Consumer Reputation Corporate 70

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information. There are many examples similar to Rosetta Stone. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Communications Conversations

MARCH 14, 2017

Here are few examples: Classics has been revamped. PRSA has a code of ethics. And while I want to believe that all communicators live by ethical principles, I think documented principles that can be referenced, shared and help guide decision making today is more important now than ever. A few examples?

Ethics 68

Ethics Leadership Examples Fashion 68

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. Besides my own professional drive, desires and initiative, how did I “get here,” so to speak? ” she said, carefully.

Meeting 40

Meeting Publicity Trends Interviews 40

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. 15) Ethics in PR revisited. . – Michele Hudnall | HudnallsHuddle Consulting.

Social Media 92

Social Media Marketing Media Creativity 92

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. There are examples offline and online in almost every market. Practitioners have a responsibility to work to ethical standards. They frequently become victim to organisational politics.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? The earliest surviving example is dated to the 35 th century BC. The earliest examples of written documents identified as such are the Kish Tablets.

Ethics 52

Ethics Communications Print Television 52