PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Here are three takeaways from their panel: 1.

Ethics 127

Ethics Internal International Employee 127

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. 2021 Strategic Communications Survey Final from Frank Strong.

Survey 117

Survey Communications Ethics Measurement 117

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. We were joined in fielding and analyzing the survey this year by five contributors including: Gini Dietrich , Founder & CEO, Spin Sucks.

Survey 130

Survey Communications Measurement Internal 130

PRSay

JANUARY 19, 2021

The PR firm’s annual survey, which tracks public sentiment about business, government, nongovernmental organizations and media, says ordinary citizens feel misled and don’t trust the leaders of those institutions “to do what is right.”. Trust scores have dropped for government leaders, CEOs, journalists and even religious leaders.

Government 158

Government Report Survey Media 158

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Important professional organizations and groundbreaking degree programs were created.

Survey 134

Survey Ethics Leadership Course 134

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. From our survey, here are three trends that we expect will transform PR over the next three years. Branded content will bring meaningful results.

Trends 177

Trends Publicity Survey Privacy 177

Agility PR Solutions

DECEMBER 17, 2019

Corporate America is increasingly using AI, and executives anticipate that they will use it even more in the years ahead. Sixty percent of executives surveyed do not feel that their organizations are fully aligned on how they should develop and use AI. And […]. And […].

Ethics 86

Ethics Company Survey Corporate 86

Stuart Bruce

APRIL 3, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

Survey 124

Survey Publicity Crisis Communications Ethics 124

Sword and the Script

SEPTEMBER 10, 2024

Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Takes care of its suppliers, business partners and communities.” “Is a brand that aligns with my personal values and ethics.” Don’t skimp here.

B2B 146

B2B Software Ethics Leadership 146

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. The survey will take just a few minutes to complete. You can find the survey by accessing the following URL: [link]. Three years ago, we teamed up to begin fielding this survey. 3 Reasons to take the Survey.

Survey 85

Survey Public Affairs Corporate Trends 85

PRSay

DECEMBER 3, 2021

In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news. We stress ethics and transparency. In our 2020 report, 85 percent of journalists surveyed said they had an ethical responsibility to vet and identify misleading information.

Journalism 157

Journalism Survey Ethics Report 157

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons. And leaders continue to see DEI as important.

Communications 116

Communications Ethics Corporate Conference 116

Reputation Us

OCTOBER 16, 2023

Find Your “ Consumer Reports ” Even if your business is not a major corporation with products or services that garner the attention of prominent evaluators, it is crucial to gather unbiased opinions — to identify your “ Consumer Reports.” And as we all know: Consumer opinions and reviews play a pivotal role in shaping public perception.

Reputation 167

Reputation Consumer Report Ethics 167

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 173

Survey Marketing B2B Study 173

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71

Ethics Training Financial Survey 71

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and.

Survey 136

Survey Media Report Journalism 136

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? Many companies find a weekly or quarterly feedback survey an invaluable tool for assessing morale, worker engagement, and overall satisfaction. Most companies hire PR agencies to help them get out positive news.

Reputation 159

Reputation How To Employee Financial 159

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.

Ethics 72

Ethics Agency Journalism Corporate 72

Wadds Inc.

AUGUST 13, 2024

The management science supporting diversity in corporate communications and public relations teams was established in the 1990s. Lee Edwards, Professor of Strategic Communications and Public Engagement at the London School of Economics, says it’s an ethical and moral question. This isn’t a black problem. UK Black Comms Network.

Publicity 98

Publicity Ethics Training Corporate 98

Wadds Inc.

MAY 1, 2024

AMEC, the International Association for Measurement and Evaluation of Communication, has launched a survey with the Press Database and Licensing Network (PDLN) and FIBEP to gather industry perspectives on these issues. “ The ethical challenge for brands and corporate communications is significant. ”

Training 59

Training Survey Data Wikipedia 59

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Survey says….

Corporate 60

Corporate Reputation Survey Employee 60

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation. That’s the value of a reputation.

Corporate 64

Corporate Reputation Brand Branding 64

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 98

Media Relations Report Industry SEO 98

MaccaPR

JULY 2, 2014

This will set yourself apart, as a full 25 percent of communicators surveyed in a 2012 Public Relations Society of America (PRSA) study were not familiar with their own Wikipedia pages. According to that same PRSA Wikipedia survey, 60 percent of corporate and agency PR professionals saw factual errors in their Wikipedia pages.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Stephen Waddington

JANUARY 30, 2020

Ethics and competence are the building blocks of trust. No institution is seen as both ethical and competent. Only business is perceived as competent and NGOs as ethical. This reflects the growing focus in corporate communications on purpose. It’s the basis of advocacy and recommendation according to Edelman.

Ethics 84

Ethics Government Survey Technology 84

Wadds Inc.

MAY 19, 2024

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. Page Society, is a professional association for senior public relations and corporate communications executives.

Report 64

Report Communications Public Affairs Ethics 64

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 188

Marketing Content Marketing Data Social Media 188

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. Gulati surveys successful companies that have a purpose-driven culture—Etsy, Panera Bread, and Warby Parker among them—as well as businesses that have seen setbacks because they don’t. No doubt trust is earned.

Reputation 78

Reputation Ethics Mobile Corporate 78

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation. To do that, I need to backtrack a little. So, what subjects made up my degree and would remain in my revised edition?

Ethics 77

Ethics Community Internal International 77

5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. For a more comprehensive view, consider conducting surveys or focus groups to understand public perception and recall of the stunt.

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. One of the managing directors started sticking me on pro bono accounts intended for this purpose – a way to shelter teams when corporate was looking to reduce staff.

How To 115

How To Film Agency Corporate 115

Deirdre Breakenridge

OCTOBER 20, 2015

Even for the basic research class, as Patrick Merle challenged, educators “need to move away from the traditional survey-focus group content.” When it comes to electives, the not-so-good news is, that the breadth and depth of PR programs are not so standardized across the board and the overall quality does vary a lot. Agreed wholeheartedly!

Education 150

Education Course Training Social Media 150

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. What we do 5.

Government 103

Government Education Print Ethics 103