ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Ishmael's Corner

JANUARY 13, 2016

The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes?

Storytelling 60

Storytelling Construction Engineering Study 60

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. The best example sits in China.

Industry 60

Industry Storytelling Journalism Corporate 60

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. A terrific example of a brand with strong audience engagement is JetBlue Airways. Corporate blogs are the norm. By Robin Carr, LCI.

Social Media 52

Social Media Branding Brand Customer Service 52

Ishmael's Corner

JANUARY 24, 2016

The Art Of Storytelling In Business Communications And Public Relations. And to help corporations toe the digital line, the FTC offered up “Native Advertising: A Guide for Businesses” with 17 examples covering every imaginable scenario. Techniques For Effective Business Communications. If only it were that easy.

Storytelling 60

Storytelling Advertising Advertising Policies 60

Ishmael's Corner

MARCH 22, 2015

I’ve highlighted this point because some folks have questioned the value of corporate blogging. For those in communications or marketing who prefer a magic wand, you’re right to take a pass on corporate blogging. Uncategorized award winning PR blog Bulldog Digital Awards visual storytelling' But it does require work and time.

Storytelling 60

Storytelling Blogging Corporate SEO 60

Cision

JUNE 25, 2015

For example, ask a question to prompt discussion around the article. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Jennifer Lawhead is the Corporate Communication Manager at TTI Success Insights. Share on social media.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Some journalists like Don Clark at The Wall Street Journal tried to connect with Mr. Moore: “Mr. Of course, everyone ends up unhappy if Intel manufactures 1,500 words of corporate speak.

Company 60

Company Media Storytelling Interviews 60

Communications Conversations

JUNE 28, 2018

The University of Kansas athletic department, for example. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. It feels great. Why or why not?

Sports 113

Sports Travel Television Journalism 113

Cision

OCTOBER 16, 2017

As an example. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” I still think it. .

Media 202

Media Storytelling Technology Data 202

Landis PR

OCTOBER 25, 2021

Being a good example for your team means setting boundaries and defining crises. Embrace storytelling. The rise of “good news journalism” presents another opportunity for media outreach. If a corporate social responsibility program doesn’t exist for your client, start one now. you’re a reliable source. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

ImPRessions - Crenshaw Communications

MARCH 1, 2017

smartphone users ages 13 to 24 use Snapchat, The Wall Street Journal reported last month that 14 percent of U.S. Examples include what Taco Bell has done for new products like Spicy Chicken Cool Ranch Doritos Locos Tacos and every lip gloss introduced by Kylie Jenner. Conduct quick surveys.

Video 120

Video B2B B2C Survey 120

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 128

Storytelling Communications Survey Case Study 128

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand.

Employee 151

Employee Communications Storytelling Corporate 151

Contently - Strategy

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Take Nerdwallet’s investing newsletter as an example. Try a new audience with a new offering. Historically, reporters covered issues of great interest to America’s most wealthy: investing, the stock market, estates.

Financial 79

Financial Banking Content Marketing Writing 79

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. Respondents cited reporter turnover, veteran reporters being replaced with junior ones, and “in-your-face-journalism” as contributing causes. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. content marketing (64%).

Survey 100

Survey Media Relations Corporate Communications 100

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video? Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Doctor Spin

DECEMBER 3, 2023

Stakeholders and publics will likely perceive corporate messaging based on their pre-existing confirmation biases. “We Source: Journal of Public Relations Research 1 Hallahan, K. Journal of Public Relations Research, 11, 205–242. For example, framing a business setback as an opportunity for innovation. Framing of issues.

How To 52

How To Leadership eBook Journalism 52

Buzzstream

SEPTEMBER 11, 2024

For example, campaigns based on seasonal or recurring events, like advice on how to deal with heatwaves, can be pitched year after year with minor updates. So you’ve never had a journal come back and say like, we don’t know who you are, right? example here. Vince: Yeah. Amelia: No, never. What was it?

Digital PR 87

Digital PR Travel Data SEO 87

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. They humanize giant corporations and make brands relatable to customers. But while stories can work magic for corporate communicators, writing a good story isn’t easy. Pixar’s storytelling rules. Guest Post by Kristin Piombino. Give them a try.

Storytelling 40

Storytelling Resources Writing Corporate 40

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Beyond PR

MARCH 30, 2018

In a PR context, think of these two examples: An AI tool you could use to look through all the potential influencers (including non-professional journalists who simply have a large social media following). The first example is pragmatic AI. Let’s use one of the simple PR tasks referenced earlier — social media duties — as an example.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. ” Scott Kaminski | Häfele America Co. 8) A clever mix of press work and content.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Stuart Bruce

FEBRUARY 11, 2016

At the moment there aren’t too many examples of companies or organisations creating VR experiences and most of them offer little more than novelty value. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Corporate email systems filter out most externally originated messages, commercial or otherwise. For example, one newer tool I really like is PaveAI.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

DECEMBER 8, 2015

This time is new found time, where for example a daily commute was once time wasted is transformed into a learning opportunity. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks.

Radio 60

Radio Content Marketing Marketing Education 60

Rock the Status Quo

FEBRUARY 3, 2015

But a client win that really made a difference in my career was when I was starting my first agency, and a former client who headed up corporate communications at American Express told me she wanted to be my first client. Put on your storytelling cap and head over to my website to choose your questions! because they’re clients.)

Agency 100

Agency Advertising Advertising Twitter 100

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Paul: Do you have any interesting examples of any activations or content that comes to mind? Paul: And, I suppose related as well, does the Creators Studio have a briefing around purpose and corporate social responsibility, those other dimensions? I miss that drink.

Trends 78

Trends Branding Brand Reddit 78

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. Most had experienced teams and investors and/or corporate backers.

Journalism 120

Journalism Local Data Mobile 120

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78