Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. Here are some typical examples of corporate cringe: Over-exaggeration.

Communications 52

Communications eBook System Corporate 52

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. The company is active in their community. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In The art of the lie extends far beyond politics, he said.

Conference 113

Conference Communications Storytelling Social Media 113

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story. Can you share an example of one that worked? And he did beautifully. Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

Newsfile

MAY 11, 2023

Examples: Citi Releases Annual Environmental, Social and Governance (ESG) Report for 2022 Ivanhoe Mines Publishes 2022 Sustainability Report Send an ESG Press Release 2. Examples: Fremont Gold Announces the Appointment of Jason Libenson to Board of Directors Datametrex Appoints New Chief Operating Officer 4.

Writing 52

Writing Energy Training Education 52

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. As an example. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise.

Media 202

Media Storytelling Technology Data 202

Stern + Associates

MARCH 3, 2023

There’s plenty to say about all that and about FDR (both positive and negative), but my focus here isn’t on the presidency that was to come on March 4, 1933, but on the speech which Roosevelt gave signaling the course ahead, for it was one of the most powerful examples of how to communicate effectively in history.

Communications 118

Communications How To Banking Government 118

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. In other words, most people reading this have already been distracted. Captivate, Then Maintain.

Consumer 243

Consumer Branding Brand How To 243

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. 4) Before Auto Care, you worked for a PR technology vendor. How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling.

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 67) “I’m a storyteller.”. Communication teams must straddle all worlds.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established.

Branding 70

Branding Brand B2B Exercises 70

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. For example, Patagonia takes action to protect public lands and fund environmental groups. And it’s not just the technology we’re excited about. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Of course, everyone ends up unhappy if Intel manufactures 1,500 words of corporate speak. Uncategorized atomized content Intel communications Intel PR media relations storytelling techniques'

Company 60

Company Media Storytelling Interviews 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Storytelling is what makes us human, as they make the message relatable.

Video 48

Video Trends Storytelling YouTube 48

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. For example, Carrie Morgan, an experienced PR pro, decided to host a twitter chat with my entire Intro to PR class this semester.

Education 150

Education Training Course Social Media 150

Communications Conversations

JUNE 28, 2018

The University of Kansas athletic department, for example. I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. It feels great.

Sports 113

Sports Travel Television Journalism 113

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Let’s look at my favorite real-world example. Enter the PR Firm. An ROI of 500%.

Agency 97

Agency Automotive Company Mobile 97

MaccaPR

MARCH 12, 2019

For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic. Oh, I have a great example - Medela , the largest breast pump brand in the world, is based out of Chicago in the US. One StoneArch client mentioned on your website surprised me – Best Buy.

Agency 54

Agency Healthcare Interviews Insurance 54

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand.

Employee 151

Employee Communications Storytelling Corporate 151

Sword and the Script

MARCH 22, 2016

Technology Adoption and New Services. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. On the other hand, innovation in PR technology isn’t exactly on the vanguard. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 194

Writing Communications Marketing B2B 194

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. In other words, most people reading this have already been distracted. Captivate, Then Maintain.

Consumer 49

Consumer Branding Brand Reputation 49

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video?

Publicity 40

Publicity Ethics Creativity Travel 40

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: How did you decide on the ideal marketing technology stack? Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

The Resolution Blog

JULY 30, 2019

There’s no better example of this than the Holocaust. Perhaps the most popular part of the campaign, though, was the brand’s immersive Reactland game that allowed users to create an 8-bit avatar and experience Nike’s newest sole cushioning technology. the examples we’ve shown here are testament to that.

Instagram 120

Instagram Examples Branding Brand 120

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Linda shared the example of Muck Rack’s new PressPal.ai For the original blog, please visit here.

Communications 97

Communications Marketing Pitching Technology 97

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. The three most important drivers are social listening, digital storytelling and real time marketing. Digital growth has put PR front and center.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR So, what do you have to do exactly? Identify your Stupid Majority.

Branding 52

Branding Brand eBook Resources 52

MaccaPR

MAY 28, 2015

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.

Film 48

Film Marketing YouTube Advertising 48

Shift Communications

OCTOBER 20, 2014

If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? Other great examples of this?

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Translate them into relevant language that isn’t techspeak or a list of corporate buzzwords. Use examples. Use strong language. Tap your inner contrarian.

Pitching 140

Pitching B2B Infographics Study 140

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI. The first example is pragmatic AI. It represents the kind of value you can get when you pair good data with great technology.

Publicity 85

Publicity Training Technology Data 85

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. A good example I always cite is Saucony’s #FindYourStrong campaign. Here’s an example. It’s not a one-size fits all approach.

Creativity 100

Creativity Pitching Writing Conference 100