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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195
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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135
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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Fear creates an immediate risk bringing uncertainty and instability.

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Page report highlights management communications opportunity

Wadds Inc.

A new report makes the case for the elevated role of corporate communications in management. The corporate communications or public relations function was elevated during the COVID-19 pandemic. Page Society, is a professional association for senior public relations and corporate communications executives.

Report 64
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What You Can Do With a Public Relations Degree

5W PR

Corporate communications manager In corporate settings, communications managers oversee internal and external communication initiatives. They handle employee communications, manage press releases, coordinate public announcements, and maintain the company’s public image.

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Latin American PR Leaders on New Communication Essentials

PRSay

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Coach and prepare corporate spokespeople. Improve internal communications.