ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR.

Internal 136

Internal International Communications Employee 136

Sword and the Script

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Government 138

Government Survey Ethics Media 138

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

Stephen Waddington

JULY 15, 2020

The CIPR of State of the Profession survey was concluded before lockdown. The 2020 CIPR State of the Profession survey is a time capsule. The field work, based on surveys from 1,300 practitioners, was completed on 27 January. My hunch is that the 2021 survey will tell a different story.

Survey 159

Survey Policies Crisis Community 159

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons.

Survey 130

Survey Communications Measurement Internal 130

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. In fact, the opposite is true.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached.

Publicity 334

Publicity How To Agency Product Launch 334

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113

Corporate Communications Government Crisis 113

Culpwrit

JUNE 6, 2022

Fortunately, significant improvement has been made at many of the surveyed agencies, corporations and nonprofits. Therefore, I decided to reprise the same headline plea… Continue reading Interns are a Bargain: Pay Them Fairly. The post Interns are a Bargain: Pay Them Fairly appeared first on Culpwrit.

Internal 89

Internal International Nonprofit Survey 89

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Karen and Shonali were part of a group of six contributors to the survey and report. 2021 Strategic Communications Survey Final from Frank Strong.

Survey 117

Survey Communications Ethics Measurement 117

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Social media is a game changer, and it starts with PR and communications.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key.

Report 175

Report Company Government Conference 175

PRSay

APRIL 14, 2022

In our work with corporate and higher ed clients, we coach that delivering well-crafted communications isn’t enough. Make sure that your internal communications plans include tactics such as regular employee surveys, providing anticipated questions and draft responses for managers ahead of big announcements, and leadership listening tours.

Employee 189

Employee Communications Internal International 189

PRSay

JUNE 24, 2024

According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals. Strategic planning is another PR priority, the survey shows. The survey finds that email is still the best way to pitch reporters.

Study 154

Study Survey Pitching Resources 154

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. Now is the time to stay close and maintain contact with colleagues, even when we are far away.”.

Employee 176

Employee Crisis Survey Study 176

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Bernays surveyed thousands of doctors (the original third-party influencers), and most said that a large breakfast was conducive to good health. Today, statistically valid surveys like his are still used to create news and build credibility. But don’t imagine that he was simply a corporate shill for big oil. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: The survey results were first published in mid-March 2020 – just a few days before the WHO declared the Coronavirus a pandemic.

Study 130

Study Publicity Survey Internal 130

Waxing UnLyrical

MARCH 8, 2013

Happy International Women’s Day! Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. To, For, and Of Women on International Women’s Day is a post from: Waxing UnLyrical. Or, in other words, what keeps yo momma up at night.

Internal 100

Internal International Case Study Insurance 100

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 91

Internal International B2B System 91

Reputation Us

JULY 13, 2021

Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. The Reputation Enhancement Plan is ultimately what you’re seeking when you originally asked, “Alexa: How do we improve our corporate reputation?”. Thanks Alexa!

Corporate 78

Corporate Reputation Analytics Survey 78

Reputation Us

JULY 13, 2021

Building and retaining a strong reputation continues to rank as one of the top assets in the corporate environment. CORPORATE REPUTATION IMPORTANCE. The Reputation Enhancement Plan is ultimately what you’re seeking when you originally asked, “Alexa: How do we improve our corporate reputation?”. Thanks Alexa!

Corporate 78

Corporate Reputation Analytics Survey 78

PRSay

JULY 1, 2020

However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. We all know it’s important to measure our PR campaigns. In 2015, the principles were updated to version 2.0. “At

Measurement 172

Measurement Communications Banking Survey 172

Sword and the Script

JUNE 30, 2020

For example, a recent survey by Ragan Communications found that about 50% of PR professionals say they are working more collaboratively with the C-Suite as a result of the Coronavirus pandemic. A handful of survey takers wrote in with nuanced answers. Out of curiosity, I posted a survey question to Twitter.

Report 115

Report Publicity Survey B2B 115

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 173

Survey Marketing B2B Study 173

ImPRessions - Crenshaw Communications

JULY 6, 2016

B2B executives in professional or technology services have long distinguished themselves by linking their corporate brand to a compelling idea or point of view. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics Measurement B2B 204

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Were you surprised by any of the survey findings? .

Survey 90

Survey Marketing Content Marketing Measurement 90

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them. They also valued posts written by independent bloggers, rating them more credible than corporate blog content. We’ve embraced the PESO model of content.

SEO 227

SEO Agency Policies Reputation 227

Sword and the Script

JUNE 7, 2016

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. That’s according to a survey of 150 marketing leads conducted by executive search firm Spencer Stuart as reported by Marketing Charts.

Survey 60

Survey Marketing B2B Infographics 60

Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Another day, another survey about the contribution of the communication function to management. (I

Internal 52

Internal International Survey Measurement 52

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. PR Salary Survey ).

Content Marketing 123

Content Marketing SEO Social Media Publicity 123

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. That’s where internal communications and a culture of openness come into play. Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Did any of these responses strike a chord?

Corporate 74

Corporate Communications Survey Employee 74