Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. If your client is doing an interview, post pictures before, during and after.

Communications 79

Communications Pinterest Reddit Radio 79

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Free Tools and Courses: Providing practical value to your audience through free tools, templates, calculators, and courses positions your brand as a helpful resource.

B2C 52

B2C Case Study B2B Content Marketing 52

PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. It might mean providing quick tips in a video or on an infographic. Of course, there are a few cons to content marketing. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity.

Publicity 82

Publicity Small Business Advertising Advertising 82

Contently - Strategy

OCTOBER 25, 2023

Customer Lifetime Value (CLV): By understanding the projected revenue a customer will generate over the course of their relationship with your business, you can better assess the long-term value your content brings. Measuring content’s impact is both an art and a science.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Buzzstream

SEPTEMBER 18, 2024

But we also asked things in our, so we did a survey with our one about, if somebody says yes to a cup of coffee or a cup of tea is part of their interview, have they asked for two sugars or something like that? Can where else can you take that or measuring the data on a different scale? Kind of make someone think twice. Darren: No.

Creativity 117

Creativity Digital PR Data Pitching 117

Journalistics

JULY 6, 2013

Over the course of the past year, I believe we’ve started to witness brands getting the hang of this real-time and newsjacking trend, most obvious with the example of Oreo’s social media team capitalizing on The Super Bowl’s power outage to gain a ton of social media love and earned media impressions.

Marketing 52

Marketing Community Case Study Trends 52

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. That’s important because the producers are generally responsible for putting together stories and booking interviews. They’re ceding the field to marketing.”

Pitching 84

Pitching Survey System Technology 84

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. Of course, I took to social media to further increase the company’s exposure, and managed to connect with digital currency reporters there. Our CEO is now one of the top Bitcoin and financial experts and often gets called upon, especially for last-minute broadcast interviews.

Reddit 120

Reddit Social Media Pitching Comparison 120

Contently - Strategy

JULY 31, 2019

Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. ” You technically interview people at your company and write Q&As. A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 111

Content Marketing Marketing Media SEO 111