Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Measurement SEO 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics Measurement SEO 100

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Of course, everyone involved says they take the matter “seriously” and are taking precautions. This tactic has a name: “pump and dump.” Journalist activity scores.

Software 91

Software Banking Technology Corporate 91

Critical Mention

FEBRUARY 10, 2018

From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. Of course, writing and creating content is one way to express creativity, but now, visuals play a greater role in getting the news out. There’s always something to learn .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Critical Mention

OCTOBER 24, 2019

It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

Frederik Vincx

FEBRUARY 16, 2016

They implement small changes at a time, check that each iteration is on track, and correct course if necessary. It’s known as the build, measure, learn loop. Success is measured in how much teams improve collaboration and optimize their speed. After several weeks of writing, design, and revisions, an e-book is published.

Software 60

Software Measurement Infographics Meeting 60

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. It’s true of course, but it’s a problem of our own creation. As it is on the occasional Saturday, I round up three ideas, wrap them insight and perspective and present them here for your perusal.

Creativity 75

Creativity Study Survey Advertising 75

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. ” Blake Cahill, global head of digital and social at Philips, states that content marketing is a long-term approach with a unique set of objectives and measurements. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

PR Fuel

MARCH 17, 2020

Of course, it’s not a zero-sum game. Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. Of course, there are a few cons to content marketing. Sounds great, doesn’t it?

Publicity 82

Publicity Small Business Advertising Advertising 82

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. How is Digital PR Measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Journalistics

JULY 6, 2013

Over the course of the past year, I believe we’ve started to witness brands getting the hang of this real-time and newsjacking trend, most obvious with the example of Oreo’s social media team capitalizing on The Super Bowl’s power outage to gain a ton of social media love and earned media impressions.

Marketing 52

Marketing Community Case Study Trends 52

Waxing UnLyrical

MAY 22, 2011

And now I have to figure out how to write a post about car diapers (read the post & comments, and you’ll see where that came from). Infographic marketing tips: 11 ways to promote , by Lee Odden. Infographic marketing tips: 11 ways to promote , by Lee Odden. Ponytails and the office: is this hairstyle professional?

Infographics 66

Infographics Social Media Course Blogging 66

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

MaccaPR

APRIL 14, 2015

Of course, it’s important to know how PR should work. Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. Another wrote: “Strengthened writing skills by preparing budgets, itineraries, letters of intent, and more.”

Agency 48

Agency Real Estate Social Media Writing 48

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Writing a blog post?

How To 60

How To Software System Employee 60

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 117

Google Measurement Advertising Advertising 117

Sword and the Script

MAY 5, 2020

Muck Rack released a free online course called “ The Fundamentals of Media Relations.” The two-hour course, taught by Michael Smart , promises attendees they will “learn from real-world, successful pitches” and “receive more responses from journalists.” They’re ceding the field to marketing.”

Pitching 84

Pitching Survey System Technology 84

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. ” You technically interview people at your company and write Q&As. A CTA is what makes a piece into “sponcon,” or sponsored content.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Of course, your competition and other brands have the same opportunities. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Measurement tools only go back 30 days.

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard.

Tools 125

Tools Analytics Software B2C 125