Stephen Waddington

SEPTEMBER 10, 2020

Agencies that work in sectors or provide services that have been needed during the pandemic have had an altogether different crisis. Technology, heathcare and areas of corporate development have continued to perform strongly. It’s a mix of luck and good judgement. Here the challenge is unlocking scale and recruiting talent to grow.

Agency 122

Agency Creativity Marketing Government 122

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. So let’s call it like it is!

Social Media 252

Social Media Crisis Media Viral 252

Remote PR Jobs

JANUARY 30, 2024

Analytical thinking also plays a vital role in crisis management. When faced with a reputational challenge or potential crisis, PR professionals must be able to quickly gather and analyze information to assess the situation accurately. Adaptability also enables PR professionals to effectively manage crises and unexpected situations.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI? AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

Cision

JUNE 27, 2015

Once you take control of a crisis and find operations returning back to normal, you may feel tempted to sit back and celebrate your plan’s success. A post-crisis plan is just as essential as a pre- or mid-crisis plan. Don’t keep accomplishments locked up behind the scenes after a crisis hits. Review metrics.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. A public crisis demands a public apology and public action.

Crisis 120

Crisis Crisis Communications Brand Branding 120

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Here, technology isn’t about entertainment. To protect against these risks, a strong crisis communication plan is essential.

Industry 78

Industry Publicity Ethics Privacy 78

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example.

Software 134

Software Technology Creativity Crisis Management 134

Cision

NOVEMBER 10, 2015

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Most companies stop talking after the crisis,” Frizzell says. brand in consumer perception,” a feat which took half the time it has taken other crisis-stricken major brands. That’s wrong. And over-communicate they did.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. But the AI technology is not just about automation. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Plus, it now also offers competitive intelligence and crisis alerting. If you’re looking to level up your advertising, we suggest Pattern89 to predict which creatives will perform best.

Technology 65

Technology Marketing Tools Google 65

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. Almost anyone who operates in the broader technology industry will flock to the many different TECHSPO events hosted around the world each year.

Conference 156

Conference Privacy Advertising Advertising 156

Wadds Inc.

SEPTEMBER 22, 2024

Back to Basics - Culture, Community and Creativity was the theme of PRAXIS in Pune that took place this weekend. President Grzegorz Szczepański said that the role of the ICCO community raised awareness of the role of communication as a factor in the climate crisis among practitioners and in wider society.

Community 52

Community Sports Internal International 52

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Trade organizations like the Consumer Technology Association, B2B techs like SalesForce, media companies like Digiday, and independent event producers like SXSW are all adjusting to the strange new normal.

Conference 299

Conference B2B Meeting Fashion 299

Onclusive

MARCH 8, 2018

Wendy provided a few wake-up stats for PR professionals about AI: 45% of paid activities could be automated by adapting currently demonstrated technologies. of annual revenue spent by PR firms on technology vs. 5.2% Taking the crisis out of crisis communications. McKinsey & Company). $2 McKinsey & Company).

Case Study 170

Case Study Engineering Measurement Big Data 170

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? By the time you’d detected a surge in negative sentiment, the crisis would already be well underway. on the Talkwalker listening & analytics platform. How do you keep up with that?

Training 399

Training Video Analysis Data 399

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. While AI can automate, streamline, and improve the work we do, it can’t bring the same level of creativity, intuition, and certainly not the relationships (putting the “relations” into public relations.)

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. Crisis communications turns that on its head by dealing with negative earned media.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 127

Publicity Ethics Government Policies 127

Prohibition

AUGUST 6, 2024

As we move further into a digital age, our role as a PR practitioner is becoming less hands-on with the increasing capabilities of AI – meaning we can use the technology to be able to do repetitive admin-heavy tasks. By putting the relations back into public relations!

Publicity 62

Publicity B2C Crisis Management Ethics 62

Prohibition

AUGUST 6, 2024

As we move further into a digital age, our role as a PR practitioner is becoming less hands-on with the increasing capabilities of AI – meaning we can use the technology to be able to do repetitive admin-heavy tasks. By putting the relations back into public relations!

Publicity 62

Publicity B2C Crisis Management Ethics 62

Stern + Associates

APRIL 13, 2023

Climate strategist, New York Times bestselling senior writer of “ Drawdown ,” and editor of “ All We Can Save: Truth, Courage, and Solutions for the Climate Crisis ” Katharine Wilkinson argues that it’s impossible to answer these questions without grounding them in the current and future realities of the planet we call home. What Can I Do?

Policies 118

Policies Energy Government Crisis 118

Prohibition

AUGUST 14, 2024

Creativity and Storytelling: While AI can assist in crafting pitches, the most compelling stories often come from human creativity and the ability to connect dots in unexpected ways. Crisis Management : In sensitive situations, human judgement and empathy are irreplaceable.

Media Relations 62

Media Relations Media Pitching B2C 62

PR in High Definition

AUGUST 28, 2024

For instance, a SMART PR objective might be: “Increase media mentions by 20% in the technology sector by the end of Q2” Reconsider your key audiences As we all know, understanding your audience is critical for crafting effective PR messages. That’s why it’s crucial to have a crisis management plan in place. Let’s chat!

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. It won't convince people that your preplanned webinar will help them in this time of crisis. Should you raise funds or donations for those being hurt by the crisis? Leverage technology. Is there one?

Crisis 92

Crisis Marketing Resources Healthcare 92

PR in High Definition

FEBRUARY 27, 2023

It is being touted as a technology with the potential to change our lives – for better, or worse. This technology holds the potentially to enable people to do their jobs better, faster and with greater ease. This technology can quickly flag negative comments or reviews and provide insights into sentiment and key topics.’’

Industry 62

Industry Communications Technology Reputation 62

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 77

Technology Training Data Consumer 77

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. How is technology being used in public relations? That’s like saying the telephone is PR technology.

Interviews 102

Interviews Publicity Technology Social Media 102

Landis PR

JULY 29, 2024

Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators. Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Konnect Agency

MARCH 31, 2020

This is the ultimate goal, and you should already be focused on what you will achieve after we get through the CV-19 crisis. This crisis has, or soon will, expose the weaknesses in our processes, our culture and our vision. We need to be nimble, creative and motivated, and make improvements. Crisis and Reputation Management.

Resources 85

Resources Crisis Healthcare Creativity 85

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. BIGfish Communications. Take risks. Make a Difference in the world. Collaborate. Identity PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Maxim Behar

NOVEMBER 23, 2020

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. And this will not be because advertising agencies are bad, or colleagues there are not creative. But I want to put aside the business part and look at the creative part. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Prohibition

NOVEMBER 12, 2021

With a range of clients across B2B and B2C in sectors including FMCG, finance, technology and education, no two days are ever the same, and that’s how we like it. It’s true we have traditional PR down, but we don’t believe in limiting our creativity. But we know it’s not all about the clients you’d be working on.

B2C 71

B2C Creativity B2B Education 71

Presspage

JUNE 16, 2023

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability.

Financial 78

Financial System Ethics Data 78