Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” ” It’s unsurprising that AI leans heavily on cliches. Below are four to keep in mind.

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Sword and the Script

JUNE 12, 2018

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. Or do so, knowing you might overlook a good creative idea.

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Contently - Strategy

AUGUST 15, 2024

So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. Ask the Content Strategist: FAQs About How to Create a Content Marketing Strategy How often should I update my content marketing strategy? In other words, you need a content strategy.

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Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. I got started figuring out how to save their business from looming failure.

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The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. 2023 is right around the corner. Affinity and Trust. Now would be a perfect time to do that.

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Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

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Cision

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Cool infographics. You know the ones I mean.

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ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. Seek other creative outlets for the data such as bylined articles, infographics, newsletter and blog post topics or to provide the basis of a panel discussion or executive talk. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications. Also important?

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Cision

JULY 30, 2015

Then, the next time a reporter is on deadline gives you a ring, you’ll know how to stay calm and interview on. Check out this infographic for a helpful checklist! Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ). It may not be a perfect interview, but it will be one you will learn and grow from.

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Cision

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick. How-To-Guides.

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Buzzstream

JULY 16, 2024

Before we discuss how to ideate your study, it’s important to note that you always want your data to produce surprising results; the more obvious the results, the harder it is to pitch. Creating the Post You can then write your post based on how you get your data. Let’s start with ideation. Larger cities can inflate the data.

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Buzzstream

FEBRUARY 15, 2024

How to Get Quality Links Using These 8 Strategies Building quality links doesn’t have to be complicated. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. The post What Are Quality Links and How to Build Them appeared first on BuzzStream.

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Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Well, like you said, you know what, just there, your sources as well, and being transparent about how you’ve worked this out. And that, that goes across these pages as well as creative camp. Darren: Yeah.

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5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.

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Contently - Strategy

JANUARY 9, 2019

In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

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Cision

NOVEMBER 27, 2015

Turn a tip sheet into an infographic by visualizing data found within it. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ). Images: The U.S. Army , Timo Newton-Syms , Justin S.

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Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What can you recommend for creative tools and resources?

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Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. Learn how to build a brand journalism program with Cision’s free white paper! What Are Personas (Empathy Maps) & Why They Are Effective.

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The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Let’s examine each of the major platforms and how to speak the language.

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Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. Think about how you can share your news in a creative way.

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Contently - Strategy

AUGUST 27, 2024

Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. If you have a content management platform like Contently, make sure they know how to use it. The process gets even harder when the team includes part-time members.

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Frederik Vincx

JULY 17, 2023

Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. How to avoid this? Frederik is a rare breed. Especially in our classic sector.

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Contently - Strategy

OCTOBER 4, 2023

” As an example of one way to engage over time on the same topic, Contently’s client, Coast Capital , leverages the creative marketplace and a dedicated managing editor to scale their content programs with a strategic focus on SEO growth. This has deep consequences for how to staff a content marketing team and where it sits.

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Public Relations Sydney

NOVEMBER 30, 2014

Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. These websites contain millions of images ranging from animals, food and drinks, to people and infographics.

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Banking How To eBook Infographics 85

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Toronto-based PR professional Martin Waxman sums it up: “No matter how clever and innovative your idea, if it doesn’t produce the results you’re after you’re wasting your time (and money). While they can (and should!)

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Contently - Strategy

NOVEMBER 27, 2018

Either way, your goal is to track how competitors approach content, which subjects they cover, and how the content performs. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities.

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Contently - Strategy

DECEMBER 5, 2019

Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics.

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Financial Industry Report Insurance 108

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

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Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. If you want to win your audience with content marketing, you need to know how to leverage the various types of content to attract your targeted audience and build an organic audience. Infographics work great for blogs, Facebook and Pinterest.

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Contently - Strategy

SEPTEMBER 5, 2024

How to craft a compelling fintech case study Crafting a compelling fintech case study is both an art and a science. If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format. Convert written case studies into infographics, videos, or blog posts.

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Cision

APRIL 16, 2015

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ).

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Reputation Us

JANUARY 19, 2017

We have a few ideas to get your creative juices flowing. Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. National Geographic even has a book to share their use of infographics over the past several decades. It’s all about showing.

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Critical Mention

FEBRUARY 10, 2018

From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. Creativity matters . There are more ways than ever to be creative in PR. There’s always something to learn . The public relations industry is constantly evolving.

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Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

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Digital PR Analysis B2C Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. If you haven’t done that yet, here’s a step by step walkthrough on how to connect your email.)

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Cision

OCTOBER 28, 2015

Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

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Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.

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