Sword and the Script

AUGUST 16, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. I’ve never understood why the public relations department doesn’t “own” this powerful communication vehicle. It’s easy and it works to build reach fast. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases.

Video 40

Video eBook Viral Infographics 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. It’s irrelevant to the audience — Different reporters cover different topics, and different publications have different audiences with different interests. Instead of sending a regular press release, use an infographic to tell your story. Be creative.

Writing 118

Writing Newspapers Report Data 118

Cision

NOVEMBER 27, 2015

Lead generation is as important to public relations as news mentions. White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Turn a tip sheet into an infographic by visualizing data found within it. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ).

Strategy 120

Strategy How To Data Infographics 120

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

NOVEMBER 8, 2019

White papers. Infographics. While great content will always take the marketing lead, without consistent publication of content you cannot move much further. While great content will always take the marketing lead, without consistent publication of content you cannot move much further. Short-form videos. Checklists.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. Tease out an embedded infographic by cropping it down to a single visualized statistic.

How To 40

How To Infographics Video Instagram 40

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Trump confirmed his PR strategy with a statement in Iowa: “I’m getting so much publicity that I don’t have to advertise so far.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48