Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Dove did a great job reaching their target audience through innovative and creative videos. Infographics : Although it is a form of visual content, infographics are information rich. What is an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

FEBRUARY 1, 2024

Would you be able to add the link to [your page link] for reference? Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. Subject Line: Infographic for [Website Name] Hi [First Name], I saw you shared [Research Page Title] (personalize).

Pitching 87

Pitching Infographics Survey Resources 87

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Melanie refers to native advertising done right as “context conscious content,” which can only be achieved when content creators are mindful of these five elements: 1. Context conscious content. Consider the user experience.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. However, here I refer to the sharing of information in a manner that is immediately useful to your fans.

Social Media 120

Social Media Media Airlines Video 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Occlusive here and read my brief on their product here – Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing].

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. You still want to refer to your gap analysis to see what content topics and formats are fresh. (We’ll

How To 111

How To Transportation Content Marketing Healthcare 111

Waxing UnLyrical

OCTOBER 7, 2019

It refers to a multitude of practices that help share information, advice or entertainment. Infographics. People are more interested in visuals than ever, whether it’s infographics, images or videos. It’s exactly what it sounds like – marketing tactics that focus on content. Common ones include: Blogs. White papers.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Buzzstream

JUNE 14, 2024

As you can see in the image below, several backlink factors (in yellow), including domain authority, number of referring domains, and number of backlinks, are highly correlated with ranking. A study from Internet Marketing Ninjas found that over 96% of websites ranking in the top 10 of Google had more than 1,000 unique referring domains.

Digital PR 62

Digital PR SEO Pitching Google 62

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like. “ High touch outreach (at scale) is a unique blend between business processes and creative tasks. Methodology.

Data 120

Data SEO Groups Pitching 120

Ishmael's Corner

MAY 10, 2015

I often refer to SlideShare as “the poor man’s video” because in the right hands, you can bring an emotional bent to the content at a fraction of the cost associated with video. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

Tools 60

Tools B2B Software Storytelling 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JULY 18, 2017

And, when referring to it another way – one-quarter – the number seems even more meaningful. Seek other creative outlets for the data such as bylined articles, infographics, newsletter and blog post topics or to provide the basis of a panel discussion or executive talk. Also important?

Survey 136

Survey How To Construction Data 136

Cision

AUGUST 17, 2015

Cincinnati-based Ahalogy (obligatory Cincinnati reference there) releases an annual study of Pinterest users that helps to break this audience down even further: Gender of all Pinterest users: 82 percent female, 18 percent male. Businesses are doing creative stuff with Pinterest. 65 percent of daily pinners have children. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. In fact, “ 53% of marketers say half or more of their budget is allocated to lead generation.”. Or make it more interactive?

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. If it’s not obvious, a reference to the webinar, date and registration form should be featured prominently in the piece produced as a result of the interview.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. Be creative with your content (including video).

Leadership 40

Leadership Report Media Video 40

Communications Conversations

APRIL 4, 2016

News releases are inherently and historically text-driven (again, reference Google doc news release above). They include infographics. Sometimes, Starbucks is finding a way to get creative with more mundane and recurring corporate news: Such as when the CEO speaks at the annual shareholder meeting. They include embedded videos.

Corporate 60

Corporate Strategy Pinterest Web 60

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. They need content to reference during the phone call, and even more content to send in a follow-up thank you email.

Case Study 110

Case Study Marketing Study Content Marketing 110

Buzzstream

FEBRUARY 15, 2024

In the image above, I see several posts with many referring domains. Create Shareable Graphics One way to make a post more shareable and linkable is by providing a graphic asset that others can refer to in their own posts. Then you can take an idea that has worked well for your competition, iterate on it, and pitch it for coverage.

How To 71

How To SEO Google Examples 71

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. You can download the full infographic of the 15 skills here. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Buzzstream

JULY 16, 2024

They may be referred to as “indexes,” “regional studies,” “city studies,” or “city listicles.” For example, although Thrillist’s “Best US Cities for Creatives (That You Can Afford to Live In)” provides some data to back up how cheap it is to live in the city, there is no outright methodology. These types of posts have many names.

Study 62

Study Pitching How To Data 62

Contently - Strategy

NOVEMBER 27, 2018

When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

Strategy 111

Strategy How To Content Marketing Analysis 111

Contently - Strategy

SEPTEMBER 15, 2021

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

JANUARY 19, 2015

Or, they can refer you to others who might have a position that is a good fit for you.". When composing a cover note, keep in mind that among the items our agency is looking for is a firm command of business writing skills, laced with creativity. The company might not be hiring now, but could be two weeks from now. Source: BuzzBin ).

How To 48

How To Agency Writing Interviews 48

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Redpoint venture capitalist Tomasz Tunguz referred to this as “ the compounding returns of content marketing.”. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Buzzstream

JUNE 5, 2024

Some people refer to digital PR as content-led link building. I refer to this as “jump-start link building.” It’s my favorite from a strategic point of view, but it can be challenging to get very creative. If you have a data-savvy team, you can get creative with collecting data in other ways.

Digital PR 62

Digital PR Examples Strategy Survey 62

ISEBOX

JANUARY 12, 2017

The Ogilvy/Pulsar project looked at all types of content, across the relevant social media channels – including text, videos, images, infographics – and found that followers were more likely to share when the post referred to an outside resource. .

Social Media 70

Social Media Pharmaceuticals Company Media 70

Shift Communications

SEPTEMBER 18, 2017

They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132

Analytics Data-Driven PR Data Software 132

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78