Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are more likely to be shared by online users. Why is this? Bite sized content.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Ah, video.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Movies, TV shows, and even YouTube videos offer moving experiences, immersing the public in fictional worlds or showcasing the beauty of reality.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

FEBRUARY 8, 2024

Importance of Visual Content and the Psychology Behind Visual Perception Visual content—from graphics to videos—plays a vital role in storytelling and emotion. Videos: Practicing Dynamic Storytelling Videos are perhaps the most dynamic form of visual content. The impact was immediate and impressive.

Storytelling 52

Storytelling Examples Infographics Viral 52

PRSay

AUGUST 23, 2016

If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. The emergence of pictures and videos on the web. More speed over time also created the possibility to include videos. *This article was provided by Cision , a PRSA partner. But just how important are they?

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. The emergence of pictures and videos on the web. More speed over time also created the possibility to include videos. *This article was provided by Cision , a PRSA partner. But just how important are they?

Video 60

Video Financial Infographics Web 60

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. If you’ve got a relevant video, it can make a fantastic addition to your press release.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Waxing UnLyrical

JANUARY 26, 2012

Not necessarily infographics, though there are some great ones out there, but give me a great cartoon, and I’m hooked. But the biggest tool we have is our creativity. And it’s this creativity of Erin’s that I hope to showcase here on WUL. Ken does great videos (particularly this one ).

Creativity 78

Creativity Exercises Infographics Small Business 78

5W PR

NOVEMBER 21, 2023

Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface.

Travel 78

Travel Hotels Infographics YouTube 78

Frederik Vincx

JULY 17, 2023

Video demo of the service (in Dutch): Onboarding overworked care home staff We guided care homes to work more person-centered. Set up a home studio for video training sessions and webinars. Video lessons , webinars , self-service workshops, guides , branded tools and so on. Service design toolkit. Design sprint.

Software 78

Software System Training Enterprise 78

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics.

Financial 108

Financial Industry Report Insurance 108

PR 20/20

FEBRUARY 20, 2023

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Videos are exceptional tools for showcasing your products and services while educating and entertaining your target audience.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity. In particular, short form videos are booming in PR trends. Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

Cision

APRIL 12, 2016

Dove did a great job reaching their target audience through innovative and creative videos. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Images and Videos : Visual content quickly attracts attention and converts visitors into potential leads.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

SEPTEMBER 9, 2016

Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. Think about how you can share your news in a creative way. Be careful not to be too promotional. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Contently - Strategy

APRIL 9, 2024

That compelling blog post you wrote now doubles as an attention-grabbing video. The stats from a recent white paper you published find new life as a shareable infographic. Is there a YouTube video that garnered thousands of organic views? Otherwise, it just feels like last night’s leftovers.

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling.

B2C 52

B2C Case Study B2B Content Marketing 52

ImPRessions - Crenshaw Communications

JULY 21, 2017

Sites like Trendspottr to get ahead of the curve on any number of topics and spur creative and buzzworthy writing. Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. Or check out blog topic generators from HubSpot or Portent.

Infographics 157

Infographics Writing Tools Google 157

Stern + Associates

DECEMBER 20, 2022

This could be in the form of user-generated photos and videos, or even user-generated reviews and testimonials. By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience.

Social Media 62

Social Media Marketing Media Instagram 62

Contently - Strategy

OCTOBER 4, 2023

” As an example of one way to engage over time on the same topic, Contently’s client, Coast Capital , leverages the creative marketplace and a dedicated managing editor to scale their content programs with a strategic focus on SEO growth.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Importantly, keep correspondence with positive quotes about the work as well as images and video. Many also look for over-the-top creativity or that unique “something.” We recommend posts on all your social sites – video and other images from the awards event add a nice touch. ” Do prioritize.

B2B 168

B2B Video Exercises Infographics 168

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Visuals increase understanding: We can read about how to do something or operate a device, but we comprehend topics more thoroughly when we have images or video to supplement them.

Communications 120

Communications Telecommunications Infographics Video 120

Reputation Us

JANUARY 19, 2017

We have a few ideas to get your creative juices flowing. Infographic. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. National Geographic even has a book to share their use of infographics over the past several decades. It’s all about showing.

Report 60

Report Infographics Video Financial 60

Cision

APRIL 16, 2015

Is your story best told through video? Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Register now!

Infographics 120

Infographics Storytelling Content Marketing Film 120

Contently - Strategy

SEPTEMBER 5, 2024

If your target audience is busy and has a short attention span, a dynamic video case study with customer testimonials and demonstrations might be your best bet. If you’re aiming to share quick insights, an eye-catching infographic can display key data points and outcomes in an easily digestible format.

Case Study 52

Case Study Study Storytelling Infographics 52

PR Fuel

APRIL 2, 2021

Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. You can include other media, such as videos and images to make your blogs more interactive. Infographics are another great tool to use to break up your written content. Blog About It.

Social Media 76

Social Media Media Mobile Infographics 76

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016.

Video 40

Video YouTube Web Case Study 40

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. And unless you are a bikini model posting photos of yourself posing on a tropical beach somewhere, you will have to be creative in how you present your message. Infographics are your key language elements here. Let’s take a closer look of how to apply this.

Social Media 100

Social Media Media Infographics Pinterest 100

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. Creative PR goes deeper to incorporate inventive thinking from the first click right through to conversion.

Measurement 100

Measurement Data Creativity Viral 100

Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Exercises 52

Exercises Brand Branding Airlines 52

The Hoyt Organization

MAY 10, 2024

This includes: breaking up long paragraphs using headings and subheadings incorporating visuals like images or videos using bullet points or numbered lists to organize information New Content Having outdated or irrelevant content on a website can harm its credibility and usefulness.

Google 81

Google Engineering Infographics Policies 81

Contently - Strategy

AUGUST 27, 2024

You can repurpose existing HR content—brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head.

Pitching 52

Pitching Interviews Employee System 52

Cision

NOVEMBER 24, 2015

Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

Engage PR

SEPTEMBER 13, 2021

Content can come in many forms, such as blogging, email, social media posts, digital adverts, video, infographics and more. Clients come to us to help them meet their objectives, and they trust us to communicate the right messages to the right people, with creativity and clarity. prteam@engagepr.co.uk.

Infographics 60

Infographics Education Social Media Content Marketing 60

Contently - Strategy

NOVEMBER 1, 2023

That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on. Atom 3: A short video (which could be shared via social media, email, or even on a website) showcasing the ways your company is using automation technology. Of course, creating all that content sounds daunting.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52